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Kirsty Campbell sitting on sofa and smiling

Who’s That Dubai Girl?

Hint: you can sit with us.

This last year has undoubtedly been the strangest one yet – a rollercoaster combination of time dragging hideously slowly, then rocketing at breakneck speed. Like seriously, how is it almost June when it seems like January was yesterday? 

But in those mad few months since the pandemic took hold, forcing the world to adapt to new ways of doing absolutely everything, the UAE’s entrepreneurial spirit has never been more alive. With new start-ups emerging as one of the few silver linings of the COVID-19 crisis and social media exploding like never before, That Dubai Girl – a Facebook community group created by Kirsty Campbell in June 2020 to connect, support, and champion women across the city – has become one of the country’s most talked-about success stories. 

With 2,500+ active members on the That Dubai Girl app, more than 12,500 members on Facebook, and over 11,000 Instagram followers, Kirsty’s goal of building a community of women who genuinely have one another’s backs has developed into a brand that not only advises and supports female entrepreneurs, but also local businesses looking to start, build, grow and connect with other like-minded individuals in the UAE. 

Here to make an impact, work closely with talented local entrepreneurs to ensure they have a platform that showcases their business, and create a safe place for women to share information and ideas, That Dubai Girl now offers a variety of services, including the hugely popular Urban Market and monthly friendship events. They’re all designed to perpetuate a ‘good vibes only’ ethos in what can often be a social media minefield of ‘Mean Girl’ style cattiness and mindless trolling. As Kirsty celebrates the first anniversary of That Dubai Girl with her team, The Gaggler meets the woman for whom championing girl power is not a marketing gimmick – it’s a way of life.

Q

That Dubai Girl’s social media presence grew very quickly. What tips can you give to other women who want to expand their business through social media?

A

It’s important to develop a consistent messaging style. That means delivering engaging and relatable content – essentially knowing your audience. Always think: what value am I offering with this post? If it isn’t entertaining, emotive, eye-catching, or informative, it shouldn’t be posted. Using sponsored adverts with the correct targeting is a great way to help build your following, too. 

Giving our members exclusive offers and discounts has definitely helped our social channels grow as quickly as they have. In Dubai, we all have super busy and fast-paced lives, so everyone’s always looking for the most convenient and cost-effective way to spend their hard-earned money.

Q

What makes That Dubai Girl different from other community groups in Dubai? 

A

We’re an inclusive community that strives to embrace and celebrate cultural differences. The only requirement we have is that members must be women over the age of 18 who are based in the UAE (or soon to be). One of our core values is supporting small local businesses, and we aim to give them a platform to promote themselves through our online community, exclusive members app, and our events portfolio, including The Urban Market, which has already hosted over 2,000 visitors despite launching in April 2021.

The UAE is home to such a wide variety of cultures and nationalities, and that inevitably results in vibrant, diverse businesses that add so much to this economy. We work closely with some hugely talented and ambitious entrepreneurs and aspire to give them a platform to show what they’ve got to offer. 

Q

That Dubai Girl started as a Facebook community group. Why did you decide to branch out into organising events, including your now well-known pop-up markets?

A

We’re always looking at ways we can grow and evolve as a business, as well as how we can support our members. We have a huge number of business owners as part of our community, so creating physical events that complement our online following seemed to be a natural progression of the brand. That Dubai Girl represents bringing people together, both physically and digitally.

Q

Why is supporting female-owned businesses so important?

A

Supporting female-owned businesses does so much good – empowerment of women is a huge driver of economic growth as well as social equality. We live in a country that supports female empowerment, and that’s something we should take full advantage of. That Dubai Girl was established as a community that would support, not undermine, women. I want that ethos to transfer across our community and events. 

It doesn’t take a huge effort to support women entrepreneurs. Aside from actually buying products or services, you can help support local businesses for free in so many ways – even something as simple as liking or sharing a social media post, tagging a friend to broaden someone’s network, or telling a friend. All these things add up and can make a difference to someone’s business. 

Q

That Dubai Girl has expanded exponentially in the last 12 months. What are some of the roadblocks you’ve faced, and how did you overcome them?

A

We’ve had some events that have worked fantastically, and others that have not been as successful, but everything is a learning experience. We always look at what worked well, but more importantly, what we could’ve done better so we can continue to improve and grow as a brand – and make our next event a success! We’re still a new business, learning each and every day, so we always encourage constructive feedback.

Q

Creating a business in Dubai is a journey. What tips can you give to women trying to create a business?

A

Take the opportunity and go for it! You never know if you will get the chance to give it a go again. Expand your network, talk to people, and do as much learning as possible. We definitely recommend doing your research and having some sort of social media strategy because this is really important. There really isn’t a need to hire experts and spend loads on graphics – we know lots of ladies who have built everything, including their websites, from scratch themselves! Canva is also a brilliant tool for creating solid social content.

Q

Tell us more about the upcoming Small Business & Entrepreneurs Networking Event and why all potential entrepreneurs in Dubai should attend?

A

We know just how overwhelming it can be to start your own business and how difficult it can be to find answers to the simplest questions. This event gives everyone the opportunity to find out information from industry experts on licensing, bank accounts, payment portals, social media, and so much more. They’ll be short Q&A sessions featuring all our guest speakers to assist you with any challenges you may be facing. There will also be a networking dinner, which is a great opportunity to have discussions with other business owners and expand your business network. 

Q

What’s next for That Dubai Girl?

A

We’re just about to launch a new pop-up concept store! More information about this will be explained via our Instagram account soon, but it’s another opportunity for us to showcase the amazing creative talents and small businesses we have in Dubai. We have so many exciting ideas for the next few months… watch this space!

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Must Haves For A Memorable Summer

Summer Made Better!

Summer is here, and it’s time to enjoy the sunshine and warmth with your loved ones. Whether you are planning an overseas vacation or spending quality time with your family at home, here are a few essentials to make your summer season comfortable and memorable. So, sit back, relax, and let us introduce you to some of our favourite products to help you beat the heat and stay fresh all summer long.

Summer Essential Oils

Summer is just around the corner, and these essential oils are a great addition to your collection. Definitely the must-haves for the season!

RUT ESSENTIALS

Neroli Essential Oil

AED 125.00

RUT ESSENTIALS

Ylang Ylang Essential Oil

AED 70.00

RUT ESSENTIALS

Tea Tree Essential Oil

AED 55.00

Neroli Essential Oil: With its refreshing and floral aroma, Neroli is perfect for summertime. It can help uplift your mood and relieve stress after a long day, making it an excellent addition to your diffuser or bath routine. You can also add a few drops to your skincare products multiply the benefits.

Ylang Ylang Essential Oil: Ylang Ylang is another must-have essential oil for the summer season. Its sensual and calming properties can help you relax and unwind, making it ideal for aromatherapy and massage. You can also add it to your hair and skincare routine for added nourishment.

Tea Tree Essential Oil: Tea Tree is a versatile essential oil that can be used all year round, but it’s particularly useful during the summer season. It has powerful cleansing properties that can help keep your skin and scalp healthy and clear. You can also place a few drops in your diffuser to create a refreshing and energizing atmosphere that fills your space.

Connect & Reset

MIRA VISION

Male Vision Board Kit

AED 230.00

MIRA VISION

Female Vision Board Kit

AED 230.00

Summer is a time to connect with oneself and embrace the energies of nature. The MIRA Vision Board Kit is a perfect addition to your summer essentials. This vision board kit comes in customised versions for both women and men and helps you visualise and manifest your dream life. As you enjoy the warmth of the summer sun, take some time to focus on your goals and aspirations and use the MIRA Vision Board Kit to create a picture-perfect vision. This tool will give you clarity and help you stay focused on your intentions as you move forward toward achieving your dreams. So, add this Vision Board Kit to your summer must-have essentials and watch your dreams come to life.

Travel Buddies

SIRONA

Travel Hygiene Kit

AED 30.00

GYPSY ROSE HOLISTIC

Jet Lag Essential Oil Mist

AED 95.00

POPMASK

Jet Setter Eye Mask

AED 100.00

Summer is all about exploring and travelling to new places. The Travel Hygiene Kit is a must-have for anyone on the go. This travel kit has everything you need for your next adventure, from feminine pain relief patches and mosquito-repellent patches to intimate wipes and underarm sweat pads. Additionally, the Pee Buddy device is a game-changer (literally!) for women who want to stand and pee like men, making it easy to travel to places where washrooms are not easily accessible. The kit is compact, easy to carry, and ensures you stay fresh and hygienic throughout your travels.

The Jet Lag Essential Oil Mist is a blend of organic essential oils that relieves fatigue and brain fog caused by jet lag. It encourages relaxation, and restful sleep, and promotes emotions of grounding and tranquillity. All the oils are non-GMO, paraben-free, artificial fragrance-free, and GC/MS tested for purity and potency.

The Jet Setter Eye Mask is the ultimate summer must-have essential for all travellers and go-getters. The jasmine-scented mask provides a warming and relaxing sensation that soothes tired eyes, allowing you to unwind, meditate or just unplug from life. It’s perfect for those who need some well-deserved downtime.

Cooling Must Haves

SIRONA

Under Arm Sweat Pads

AED 40.00

C&S ACTIVE

Cross Back Crop Top

AED 180.00

MOTION TRADING

Moonstone Bracelet

AED 350.00

Sweating is a common problem during summer, and it can be embarrassing to be caught with yellow stains on your clothes. Sirona’s No Stain Underarm Sweat Pads are a summer essential that can save you from the embarrassment of sweat stains. These disposable pads are easy to use and can be placed on the inside of your garment to prevent sweat stains. Made with non-woven, dust-free paper, and self-adhesive, these sweat pads are allergy-certified, cruelty-free, non-toxic, and vegan. These pads maintain freshness all day long and have high perspiration absorption, making them a must-have for summer.

Summer fashion is all about comfort and style, and the Cross Back Crop Top is a fashionable addition to this summer’s must-have list. Its nylon and spandex blend makes it stretchable, quick-drying, and perfect for summer weather. Additionally, the crop top’s crossed-back straps give a beautiful silhouette, making it suitable for both studio and party wear. It’s light-to-medium support and removable cups give the wearer flexible options to dress up or down. The added features of Anti-UV and Anti-Static make it a perfect choice for outdoor activities during summer.

The Moonstone Bracelet is an excellent way to stay cool from the inside out during even the hottest summer days. Moonstone is known to provide a sense of calm and balance. Whether you’re exploring new places or just trying to get through a particularly hot day, this bracelet can help you stay calm, collected and cool whilst enabling grounding and focused vibes. It’s made from genuine moonstone in a rare large bead size that is 14mm in radius. Plus, its stylish design means it can easily be incorporated into any summer outfit.

Hydrate & Energise

NAMASTEA

Pretty Berry Tea

AED 20.00

X50

Green Tea Passionfruit

AED 145.00

NAMASTEA

Double Walled Glass

AED 38.00

If you enjoy tea, then the Pretty Berry Tea is a refreshing and energizing blend of black tea, strawberries, and flowers that serves you better as a summer beverage. Its moderate caffeine content and mildly sweet flavour make it an ideal beverage to boost your energy levels during the hot summer months. The safflower oil in the Pretty Berry blend is known to enhance skin and is packed with antioxidants, making it a fantastic product with benefits from the inside out. Additionally, when combined with rose petals, it helps improve your skin’s appearance. It’s exotic floral taste and health benefits make it a great addition to your post-lunch or early-evening routine.

Looking for a refreshing and energising beverage for the summer? Then the X50 Green Tea Passionfruit is your go-to drink to beat the summer heat. It tastes superbly of exotic passionfruit, contains antioxidants that can help boost your metabolism and promote healthy, glowing skin. With its sugar-free and gluten-free formula, X50 Green Tea is a guilt-free choice for anyone looking to stay healthy and hydrated during the summer months. Simply add a sachet of X50 Green Tea to your water bottle, shaker, or smoothie for a delicious and refreshing drink that will keep you feeling energized and cool all summer long.

As the temperatures start to rise this summer, keeping your drinks cool is essential. That’s where the Double Wall Glass Cup comes in. Made with borosilicate glass, it’s resistant to high temperatures and can withstand rapid temperature changes. Its double-walled design not only keeps your drinks cool for longer but also prevents condensation from forming on the outside. Whether you’re sipping on iced tea, lemonade, or any other cold beverage, this cup is a must-have for a refreshing summer drink.

Summer season is around the corner and with that you need a few essential products to help you stay fresh and cool. Each product on this list serves a unique purpose, making your summer season more enjoyable. Whether you’re travelling or staying indoors, these must-have products will help you beat the heat and make your summer season memorable.

The Gaggler team is passionate about finding and sharing great products with our readers. We take pride in researching and testing products to find the best of the best, and we only recommend things that we love and think you will, too.

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