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9 Tips On How To Shop Dubai Summer Surprises Sales

Don’t be totally clueless when it comes to sales shopping

Don’t you just love it when you go shopping and find that your favorite stores are having huge sales? We do. The Gaggler editorial team is notorious for always setting a budget before going shopping, but when it’s sales times it’s like Christmas all over again and we love the extra value built-in – it’s one of the best perks of Dubai summer living.  With Dubai Summer Surprises on until August 8, 2020 you are going to get more bang for your buck on any shopping trip you plan in the coming days. However, there are some tips and tricks to sale shopping to enhance your experience and get yourself sorted with the clothing and accessories you want at the best prices.  The feeling of snagging a huge score while shopping doesn’t have to be completely random. 

High street or fast fashion stores, as they are also known, keep their shelves and racks filled with clothing and accessories but they get new merchandise frequently. If you are interested in what’s the latest in stores, do check out last month’s shop-up videos and articles of what’s new at Zara, H&M and Mango. Chances are that merchandise is on sale! Did you know each store has its cycle? Eventually, items that aren’t selling are put on clearance in order to move it out the door to make way for – you got it – new items coming in! This is when it’s your turn to score big!

Dubai summer surprises

In Dubai, we have the added bonus of pre-defined sales seasons. Some of the mega sales include Dubai Summer Surprises which runs typically from June to August each year. The specific dates in 2020 are June 5, 2020, to August 8, 2020. The next pre-defined mega sales season is Back To School from August 9, 2020, to September 5, 2020. There are smaller sales periods that occur from now until the next mega sales season of Dubai Shopping Festival which runs from December to February each year. During the last three days of the Dubai Shopping Festival, you will see some of the biggest offers of the year. And of course, who can forget the Ramadan in Dubai sales season during the month-long period of Ramadan.

By understanding stores sales cycles and the timing of Dubai’s mega sales seasons, you can time when an item will be on sale and decide whether you want to wait to buy it on sale, or you think it’s worth the extra money to buy it now. Having the option to choose gives you the chance to be one savvy shopper! Below are the top tips of shopping the sales from the Gaggler editorial team taking into account stores’ sales cycle and personal lessons learned to better equip you for your next sales shopping spree. And, our very own Kimberley Denise visits some of our favourite stores on sale and offers valuable tips to help you shop the sales like never before.

Watch The Video: Dubai Summer Sales Shopping Tips

Stores Sales Cycles: 5 Tips To Know

Stores want you to pay the full retail price for any item on their shelves or hanging on their racks.  That’s why you will always find the new collections and higher-priced items right at the front of the store. And, of course the sales and clearance items are stashed all the way in the back of the store. But just because clothing and accessories are 25% off doesn’t mean it isn’t fashionable or can’t be incorporated into a fashionable OOTD, right?

Between the pre-defined sales season and the store’s regular sale cycle, there is no reason you need to pay full price for any clothing and accessories. The only exception is if the item in question is a hot-seller and sells out before you get a chance to make your move. With the Gaggler fashion team’s tips below, you can save money, look like a fashionista and dress in the clothing and accessories you want.

Tip 1: Wait Six to Eight Weeks

The typical high-street retail store puts out a new item for six to eight weeks before it’s marked down. With fast fashion, the stock in retail stores is ever-changing, so stores can’t keep older items on the racks and taking up space, with newer items right round the corner. 

Also, after six to eight weeks, there may only be a few pieces left of a particular clothing or accessory item – not enough to fill out a stores’ main display. And so, the older items are moved to the sale or clearance section, usually at the very back of the store. There, it can be lumped with other sale items to be snapped up by savvy shoppers.

Tip 2: Wednesdays and Thursdays Are Best

If you want to be the first to grab those pair of shoes you’ve been eyeing, your best bet is to try shopping on a Wednesday or a Thursday. Most people go to the mall or the shop on the weekend (it’s an outing for the whole family), so stores begin preparations on Wednesday or Thursday to mark down old merchandise and setup the new merchandise in the store.

By shopping on Friday and Saturday, you might score a great deal, but you might also have a limited selection to choose from. That’s not great if you have your eye on something specific. By shopping on a Wednesday or a Thursday, you can have the best selection paired with the best prices to snag the item that you desire.

Tip 3: Ask Around

If you find a dress on sale that you love but the store doesn’t have your size, don’t give-up. Ask one of the sales associates if they can check in their system – many brands have their inventory systems linked across stores, so if the store you are in don’t have your size, you might get lucky at another store located in another mall.  If the brand’s inventory system is not linked, you could ask the sales associate to call and check around to see if any of the other store locations had the same dress in stock. If you are lucky, the other store could hold it for you, but you may have to head straight there as many stores don’t like placing overnight holds on sale items. But you may be able to get a 1 or 2 hour hold on the dress you love. Alternatively, you can use your smartphone to see if the dress is available in stock online.

Tip 4: Know the Return Policy

Always ask (or if you are shopping online, read) about the return policy on sale items. The return policy can be different for sale items. In most cases we have seen in Dubai and even around the world, sale item purchases are ‘Final Sale’. Some stores may offer store credit instead of a refund for full priced items.  Stores do not want to see out of season merchandise back in the store since the whole purpose is to clear the store to make way for new clothing and accessories. That’s why stores are pretty restrictive on their return policy for sales and clearance items.

Tip 5: Shop End of Season

One of the best times to get the most bang for your buck is to shop around the end of a season. High street stores are always a couple of months “ahead of the weather”. For example, you could pick up amazing winter clothing during the Dubai Summer Surprises sale for that ski trip you have planned for in December.

Personal Sales Triggers: 4 Tips To Know

Sales seasons are very exciting times and living in Dubai many of us have become accustomed to timing our purchases around the seasonal sales cycles.  But do you find that you always pick up a ton of cheap clothing and accessories that you don’t need and invariably these items end up in your charity pile when it’s time to declutter your closet? How about when you are at the mall taking in all that sales shopping energy and as the day progresses you   Gaggler fashion team shares their top tips on how to shape your sales shopping preparation so that you only come back with outfit add-ons that are gems. 

Tip 6: Know what you want

We have all been impacted by Marie Kondo’s magic in one way or another. To make sure you focus on buying the things you need, go ahead and do a KonMari-inspired declutter session in your closet before your planning your sales shopping trip – this way, you will know exactly what you need and what you don’t need. You will also be informed of on exactly how many impulse purchases remain unworn. Feeling guilty? Don’t worry we all need to start somewhere, and this sales season is your chance to start right!

Now that your closet is a little lighter, you can actually take stock of what’s missing. Make a list of these missing items – Do you have a great white shirt? A dress that will see you through several weddings, birthdays and other special occasions coming up later in the year? Take a look at your basics – tees, tank tops, lingerie, comfy leggings you wear all the time. Sales season is a great time to replenish your basics which tend to have a more ‘tired’ look than your other clothing and accessories; and could do wonders with a refresh. When you stick to your list, you will have better chance of staying focused when deciding on a purchase and save as a result.  You can do it!

Tip 7: Right Size It

We have all been there – you find the perfect dress in a cut that typically suits your body shape to the heavens and back and it’s in your favourite colour! But oh dear, it’s three sizes too small. What do you do? Do you buy it? (drum rolls)

No you don’t. What you do is put it back on the rack and hope the fashion fairy finds it the perfect owner.  Take it as a sign from the stars above – if your size is not in stock, it’s a sign it isn’t meant to be. You are better off saving your money for an outfit that fits right – this way you will actually wear it out. So always, shop for your current dress size, not your ‘goal’ size.

Tip 8: Pay Cash

This does work. Before you set out for your sales shopping spree, decide your budget and set aside that amount in cash. This cash is what you will draw down as you go from store to store looking for those key items from your shopping list. You would have noticed, just like we have over the years, that when you use a credit card during shopping, its so much easier to spend a lot of money really quickly.  

When you pay with credit card it’s a fairly painless process – you hand over the card to the sales associate and the sales associate swipes your card and you get your card back. Very simple. Right now, your brain is not registering anything has been taken away. But, when you use cash, you hand over the cash but you don’t get it back! Instead you receive a receipt and your shopping bag. This registers with you brain as ‘a loss’. So paying with cash is another great tip to save.

Tip 9: Shop On Price

This is a big no-no for us. No matter however much savings the label on that shirt promises, it’s just not going to be worth it if it’s just going to hang in your closet, unworn. When faced with this dilemma, ask yourself if you would pay full price for the item? If the answer is no, then chances are you are probably not going to wear it even if it’s being sold at a 90% discount in the sales.


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Neons trend summer 2022

Who Says Neons Are Impossible to Pull Off?

This summer, we’re embracing standing out.

But it’s just so bright! I’m not that bold! Would any of these colours even work for me?

These questions come to mind for many women when they consider the neon colour trend. Here, I’m going to help you figure out how to take your summer wardrobe to the next level and finesse one of fashion’s hottest trends for summer 2022. Whether you want to go full-on bold or embrace just a tiny bit of fluorescent, here’s how to do it.

My future’s so bright I’ve got to wear shades!

If you’re unsure about anything neon, try a pair of summer sunnies, like these fun options below. 

Want to Splurge?

Check out the Medusa Biggie Sunglasses from Versace that were made famous by Notorious B.I.G. in the ’90s. When it comes to fashion, we’re definitely seeing a resurgence of the very recent past. These shades are available in three different colours (fluorescent fuchsia, acid green, and fluorescent yellow).

How to Style It

Pair it with a sundress, a subtle pair of sandals, and some hoop earrings. These glasses are bold enough, so there’s no need to overdo it.

Fluorescent Fuchsia Medusa Biggie Sunglasses, Versace

Acid Green Medusa Biggie Sunglasses, Versace

Fluorescent Yellow Medusa Biggie Sunglasses, Versace

Want a Sleeker Look?

If gold lion heads aren’t your thing, but going bold is, then branch out with this bright-green option from Boohoo on Voga’s Closet.

How to Style It

Like with the Versace picks, simplicity is key when wearing such a bold accessory. 

Boohoo Thick Frame Sunglasses, Voga Closet

Take a dip in the neon nail pond 

Are you looking for something that’s a bit more temporary, but will still raise your summer style temperature? Then don’t be afraid to experiment with extra loud shades for your next mani-pedi appointment with neon colours or nail art.

Want a Cute Little Coat?

Why not try Cote nail colours? They come in orange, pink, green, and yellow – and are vegan and cruelty-free! Cote also keeps the customer nail experience in mind, with formulas that are both long-lasting and chip-resistant.

No. 114 Neon Orange Nail Polish, Cote

No. 113 Neon Pink Nail Polish, Cote

No. 115 Neon Green Nail Polish, Cote

No. 116 Neon Yellow Nail Polish, Cote

Want to Blend Natural and Neon?

Try a bit of nude along with a hint of neon nail art for some temporary abstract fun, like these custom gel press-on nails from En Route Nails on Etsy.

Lime Green Abstract Swirls Custom Press On Nails, Etsy

The Not-So-Basic Neon Bag

When it comes to trends, every woman wants a great bag that’s stylish yet versatile, so knowing which neon shade could work in your wardrobe is important. I find that pink is a solid bet for a beauty of any skin tone. 

Want to Splurge?  

Italian brand Pinko’s chain bag is the perfect size for fitting all of our stash, from mobile phones to makeup. Its pebble-leather finish also means that it’s always in style, from season to season. A take on its popular ‘Love’ bag, this beauty seems to only be found in-store in the UAE, so I would act fast!

Pink Chain Bag, Pinko

Pink Chain Bag, Pinko

Want a Splash?

Check out this almost five-star rated and reviewed quilted crossbody with chevron detail and chain accent on Amazon. It also comes with a quaint little inside pocket – big enough to fit an iPhone!

Pink Crossbody Bag, Amazon

How to Style It

Pair it with a clean white T-shirt and summer denim, and out the door you go!

Neon from Tip to Toe 

If you’re like most women who love a great pair of shoes and wouldn’t dare miss a moment to find something special for summer, check out these brightly hued options.

Want to Splurge?   

Like Amina Muaddi, Malone Souliers has made a major splash in the region – and across the world – for its dynamic shoe designs and use of PVC. The ‘Maureen’ mules are no exception, with a stiletto heel and sharp pointed toe. 

Malone Souliers x Ounass Maureen 100 Mules in PVC, Ounass

Want a Splash?

Massimo Dutti is known for its classic interpretation of modern trends, and these heeled leather sandals made from Nappa sheepskin deserve be seen at your next Sunday brunch. 

Heeled Leather Mule Sandals, Massimo Dutti

How to Style It

Wear a nice, muted dress or jumpsuit that will allow your colourful footwear to be the focal point and conversation starter.

Now, This Is Next-Level Neon

This is for our ladies who love to live out loud and use style to express themselves. Whether you choose a dress, a printed jumpsuit, or a statement blazer, these styles are definitely extra when it comes to neon extravagance. 

Want to Dress to Impress?

This fluorescent green midi dress from Zara comes with a dose of extra flair, courtesy of key buttonholes on both sides. 

Buttoned cut out dress, ZARA

How to Style It

Open button holes seem too daring? Throw a white button-down underneath and pair with medium-wash skinny jeans and heeled sandals with black sunnies to balance the look.

Want a Playful Look?

Known for its vibrant prints, Desigual creates styles for those who aren’t afraid of a bit of colour. The ‘Coral’ jumpsuit is both beach- and brunch-ready with billowy open bottoms (not to mention that it’s made from sustainable materials). 

Coral Jumpsuit, Desigual

How to Style It

Throw on a denim jacket and chunky statement necklace for a bit more pop.

Want to Blaze through Summer?

House of Devereaux specialises in custom-made suiting, and its latest collection Tres Jolie is all about fun details for summer. Case in point: the playful fringe of the ‘Fete’ blazer in a bright, neon green paired with the ‘Ambre’ shorts. All items are made to order.

Fete Blazer, House of Devereaux 

How to Style It

Keep it crisp and clean with a white linen shirt, high-waisted medium-wash denim or shorts, and a coloured stiletto pump for full-on flash.

Keeping Neon Cultural

Modernity and tradition can blend seamlessly this summer with abayas in bright, beautiful shades.

Want a Streak of Colour?

Based out of The Galleria Al Maryah Island in Abu Dhabi, Strass Abaya designs pieces with subtle details and rich fabrics, like this lime-green version with pearlescent beading. 

Lime Green Abaya, Strass Abaya 


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Ghaliah Amin

At Home with Saudi Model Ghaliah Amin

Meet a woman on a mission.

In a world where impossible body types (read: skinny) are glorified, regardless of the cost, International No Diet Day is a celebration that deserves more recognition. Marked annually on May 6 to promote body acceptance and body shape diversity, it aims to help both men and women worldwide to appreciate their own bodies – a mission that Ghaliah Amin is all too familiar with.

She is widely hailed as Saudi Arabia’s first plus-size model, but in the process of breaking boundaries and defying stereotypes, prefers simply to be known as ‘a model from Saudi Arabia’. The Dubai-based model and TV host is also an outspoken body positivity activist – and full of surprises. For starters, she has a master’s degree in Art History and Museum Studies, a fact reflected in every inch of her eclectic apartment, where we spent an afternoon discussing filters, photo retouching, family pressure to lose weight, and the often-unseen resilience of Saudi women.

She also founded the Ana Ghaliah (I am precious) social media initiative to promote body positivity after first-hand witnessing the lack of diversity and inclusion in the fashion world. “Beauty is all about becoming the best version of you,” she says, setting out to remind all women that they’re precious, regardless of their shape or size. And because the correlation between a positive body image and improved mental health is undeniable, we’d be remiss not to celebrate this model – and role model – for her self-love message on International No Diet Day, today.

Watch The Video: Ghaliah Amin Gets Candid


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A woman posing in a black dress

15 Must-Haves for Your Modest Closet

Workwear essentials, pops of colour, and more.

Emerging from the culturally rich Middle East, the modest movement has taken the fashion scene by storm. Several luxury and high street brands have released modest-friendly collections, including kaftans, tunics, and maxi dresses to quench our sartorial thirst. Here, we share our top picks to remain comfortably stylish in Ramadan – and beyond.


The White Shirt

A white shirt is undoubtedly a staple. Upgrade yours with this summery yet chic version that features cutwork embroidery.

White Zara Shirt

Shirt with Cutwork Embroidery, Zara

The Jersey Top

Depending on the occasion, this long-sleeved crew neck can be dressed up or down. Pair it with sneakers and denim for a more casual look.

Vogacloset  Jersey Top

Basic Long Sleeve Crew Neck T-Shirt, Vogacloset

The Polka Dot Blouse

This lace-trimmed silk blouse can slip seamlessly from the boardroom to date night with your partner. Combine it with a tweed two-piece for a sophisticated and modern feel.

Net-A-Porter Polka Dot Blouse

Polka Dot Silk Crepe de Chine Blouse, Net-A-Porter


The Black Culottes

Complete your blazer and shirt duo with a pair of wide-legged pants. Whether you are pairing them with heels for a polished outfit or dad sneakers for a street style look, this one’s a must-own.

Pull & Bear Black Culottes

Basic Culottes with Elastic Waistband, Pull & Bear

The Maxi Skirt

Replace your trousers with this luxurious gold satin wonder. This elegant masterpiece promises comfort without compromising on its grandeur.

Net-A-Porter Maxi Skirt

Lise Satin Maxi Skirt, Net-A-Porter

The High-Waist Jeans

Universally flattering are the high-waisted straight jeans that bring together the best of both worlds. And if you haven’t already, now is the time to get yourself a pair.

High-Waist Jeans Namshi

High Waist Straight Jeans, Namshi


The Jumpsuit

Never again stand in front of your closet complaining that you have nothing to wear! This sea green jumpsuit will easily take you from the office to lunch with the girls.

Zara Jumpsuit

Belted Playsuit, Zara

The Shirt Dress

A shirt dress is one of the most versatile items in your wardrobe – wear it over wide-legged pants as a long-line top, unbuttoned as a light coat, or with knee-high boots as a dress (if it’s long enough).

H & M Shirt Dress

Jacquard-Weave Shirt Dress, H&M

The Maxi Dress

At the heart of modest fashion lies the maxi dress. This frilly version, complete with a classy belt, is sure to make you dressy in no time.

Modest Me Maxi Dress

Frilled Maxi Dress, Modest Me


The Abaya

Upgrade your abaya collection with this embroidered piece, letting its blue hue elevate your classic jeans-and-white-shirt combo – perfect for Ramadan and Eid! 

Hanayen Abaya

Blue Shade Abaya, Hanayen

The Statement Kaftan

Go on, spoil yourself with this gorgeously embellished kaftan. Pair it with drop earrings and stiletto heels to make you feel like a princess.

United Designers Statement Kaftan

Frill-Cuff Floral Lace Kaftan, United Designers

The Kimono

Wear this luxurious floral kimono as a statement piece or as a subtle way to cover up a not-so-modest top.

Massimo Dutti Kimono

Long Floral Print Kimono, Massimo Dutti


The Turban

Take your outfit up a notch with this beaded turban that features sequins, glass beads, and a front knot pattern – truly fit for a queen.

Bloomingdales Turban

Philipa Bead Turban, Bloomingdales

The Modal Maxi Hijab

The stretchy medium-thick fabric and the fact that it can be worn with or without an under scarf makes it the perfect hijab choice for all seasons.

Luxy Hijab Modal Maxi Hijab

Striped Modal Jersey Hijab in Beige, Luxy Hijab

The Lightweight Headscarf

This light, slightly sheer lime headscarf will create elegant drapes around your neck – perfect for those who prefer several styling options.

Luxy Hijab Lightweight Headscarf

Chiffon Hijab in Lime, Luxy Hijab


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A woman applying lipstick

4 Arab Brands That Belong on Your Radar

Meet them before they go mainstream.

The Middle East is buzzing with creative talent and, for every success story like Huda Kattan and Natalie Trad, there are countless brilliant designers and entrepreneurs waiting to be discovered. But before you make it really, really big, you have to start small – enter: four emerging regional brands that you may not know, but should.


Somewhere between the pandemic and the climate crisis, online store Touchless was created in 2020 by two Bahraini sisters with a passion for design and a finger on the pulse of what was needed to deal with the new normal. Starting with a 3D-printed device that helps to minimise contact with everyday surfaces – from door handles and lift buttons to shopping bags and taps – followed by 3D-printed washable wallets that carry just face masks and credit cards, the sisters quickly moved into creating 3D-printed handbags. 

Lightweight, versatile, and sustainable, each of the bags are guaranteed to be 100% designed and 3D-printed in Bahrain. And they’re as beautiful and contemporary as they are functional. The designers have amassed quite the following since they launched, with pieces being snapped up by fans as far afield as London and New York.

touchless arab fashion brands
touchless best arab brands

Emerald Clutch, AED 273.51 at Touchless


“I was born and raised in Raleigh NC, but I pretty much make sure every person I meet knows about my Lebanese roots!” says Reem Alawar Mosleh, the one-woman show behind accessories brand Lunae. With a vision of creating high-quality, minimalistic jewellery for everyday wear, her collection is pretty, perfect for stacking, and – most importantly – ultra-affordable. “I’m a big fan of comfort in fashion. This is why the jewellery I source is always water-resistant and truly comfortable to wear throughout the day and night – I literally sleep, work out, and shower in my jewellery.”

Lunae, Arabian fashion Jewellery
Lunae, Arabian Jewellery

Sophia Earrings, AED 110.20 at LUNAE


Created by an Arab princess for women of the world, SEE.MAS offers a basic capsule of five everyday classics in its collection: the Tee, the Shirt, the Cami, the Pant, and the Dress – each of which has been designed keeping elegance and modesty in mind. Founded in Riyadh by HRH Princess Nouf Bander Al Saud after being unable to find clothes that fit her body shape nor her lifestyle, SEE.MAS was created specifically to address the needs of the modern Arab woman, using a neutral colour palette and form-flattering silhouettes as its foundation.

With an entirely female workforce, the company’s aim was simple: design smart and refined essentials that made the wearer feel beautiful, comfortable, and empowered. Sidestepping the traditional sizing system that she believed ignored the shape of women across the region, the Saudi princess developed a special fit system that’s based on real measurements of real women living in the Gulf. Ensuring the collection was not only thoughtfully designed but mindfully created, each piece is crafted from high-quality and environmentally friendly fabrics, making this a label both size-friendly and sustainably focused

see mas
see mas, Leading Arabic Fashion Brand

The Skirt, AED 742.80 at SEE.MAS

Green Bar

Founded by Reem Al Khalifa, Bahrain-based apothecary Green Bar is all about raising awareness of the healing power of plants native to the Arab region, and harnessing that power into effective skincare products. Offering a full range of face, body, and home goods – as well as spa experiences to rediscover the healing culture of the region – products are handcrafted using as many botanicals as Reem can source from the Arabian Peninsular. These come not only from local farms, but also Green Bar’s own gardens. 

Quality-tested and bottled in small batches in its onsite laboratory to ensure that the freshest possible products make it to the shelves, all Green Bar ingredients are 100% natural and non-toxic, with only the finest botanical cold-pressed oils, all-natural fragrances, and directly sourced raw ingredients to ensure total traceability and transparency of origin.

Green Bar, Famous Arabic Brand
Green Bar, Leading Arabic Fashion Brand

Lip Balm & Postcard, AED 80 at Green Bar


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A girl awaking from sleep with sleepwear

Sweet Dreams: This Sleepwear Brand Is Not Like the Others

Meet entrepreneur Natasha Inman.

As yet another challenging year draws to a close, we’re continuing our series on female entrepreneurs, recognising the female entrepreneurs who turned an obstacle into an opportunity. Case in point? Natasha Inman, who moved from the UK to Dubai in February 2020, just as the pandemic struck.

Like countless women around the globe, she spent a lot of her time during lockdown in her pyjamas and was therefore inspired to create something that looked sophisticated and elegant, but was super comfortable to wear – et voilà! Luxury sleepwear and loungewear brand State of REM was awakened. Today, Natasha is all about focusing her business on the things most important to her: living a healthy lifestyle, raising awareness around mental well-being, and treating oneself to things that elicit joy.

Natasha Inman


Natasha Inman


State of REM



What was your ‘lightbulb moment’?

I don’t really recall having a lightbulb moment. I remember thinking I wanted to try to create something better than what was in the market already in terms of sleepwear, as well as make a brand based around community, self-care, and wellness. I don’t have any experience in textiles or fashion design, but I’ve always been very interested in business and entrepreneurship. I’ve also always wanted to create something bigger than myself, so I saw this as a challenge. Now, my vision is to be the number one place globally for sleepwear, loungewear, and gifts, all of which are sleep-related. I want to use my brand to raise awareness of mental health and the support that is out there for people.

What makes your business unique?

I like to think of State of REM as a community, not just a brand. We create luxury sleepwear and loungewear investment pieces. We source the best materials and ensure every item we produce passes the most stringent of quality checks. I want my customers to be blown away with the quality and service and, so far, I’ve had a lot of happy customers.

Above all, I want to support a positive change in the world, and for me to use my brand to raise awareness of mental health and financially contribute to mental health support is an amazing feeling. State of REM is a platform where people can get self-care tips and quotes, discover ideas on living a healthy life, and even engage if they’re struggling with their mental health. And I don’t think there are many brands in the region that are doing this right now. As the brand grows, this emphasis will only get stronger.

What has been your proudest moment as an entrepreneur?

Seeing some well-known regional influencers buy my product felt great – people I’ve been following for a while and whose style I’ve admired are now wanting to wear my pyjamas. Also, being able to donate AED 2,500 to Al Jalila Foundation after only 12 weeks was a proud moment. Building your own business is about making money, but being part of a positive change in the world is so satisfying.

Which other entrepreneurs do you admire?

I admire anyone who puts themselves out of their comfort zone and executes. It’s easy for a lot of people to have an idea, but to take it right through to execution and have that resilience and patience to keep going takes a lot of character. I tend to follow Reece Wabara (founder of Manière De Voir), George Heaton (founder of Represent Clo), Grace Beverley (founder of Tala & Shreddy), Rokeya Khanum (founder of Khanum’s), Conna Walker (founder of House of CB), Nicola Elliott (founder of NEOM). I admire them because most have founded something from nothing, creating a community and core cult following through just being a great brand. They live and breathe their businesses, like I do. They inspire me and I learn a lot from these people.

Are you a part of any mentor or support groups? 

Not officially, but I’ve managed to grow my network considerably since starting State of REM, with lots of entrepreneurs and I connecting via social media. We share ideas, successes, and failures. I prefer to learn from podcasts and books. I think it’s amazing how I can listen to an inspiring entrepreneur on Spotify for an hour whilst he offloads 20 years of experience onto me.

Who is your biggest female business icon, and why?

I have lots of favourites, but I’d say Jo Malone. I’ve read her book and listened to lots of her podcasts. She’s a true inspiration – so many setbacks, yet an amazing amount of resilience. Whenever I think times are tough, I remember people like her have been through a lot more and it really drags me through. Not to mention, she created a globally recognised brand and has now started another.

What’s the best piece of business advice you’ve ever been given?

“Never give up” is what keeps me going. There are so many examples of brands in every industry that initially struggled and are now aspirational. Victoria Beckham didn’t make a profit for 11 years, Amina Muaddi is the most desired shoe company at the moment, yet she had a couple of failed businesses before that. Conna Walker had a failed jewellery brand, but is now every woman’s #girlbossgoals. There are so many examples, but the common denominator is that they never gave up and kept on going. An overnight success isn’t a feasible thing; everything takes time and effort.


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A lady in grey shirt and blue jeans

4 (Easy) Ways to Snap Out of a Style Rut

Breathe new life into that boring old wardrobe.

At some point in our lives, we’ll all likely be hit by a style rut. The good news? It’s not permanent, and getting your groove back only takes a few simple steps. The difficult part, though, is how to recognise a style rut. Read on.

What are the signs of a style rut?

  • One of most recognisable signs is that you just don’t feel good about the clothes you have, so you end up wearing the same boring pieces all the time. You also find yourself not being creative, and putting thought into your outfits becomes too much of a chore for you.
  • The second sign is that when you find something you feel comfortable in, you buy as many pieces of it as you can, without questioning why – regardless of the quality and whether it fits your fashion style or not.
  • The third sign is when you start to hate shopping, and you only buy from one trusted brand that you have been buying from for ages.
  • The final sign is that you stay in your sports outfit (which could be your leggings and sport bra) the whole day – even when you are not exercising – just because it’s easy and comfortable.

If you recognise yourself in more than one of these signs, then it’s time to do something about it, starting with the following four tips. After all, life’s too short to wear boring clothes!

1. Learn to Let Go

Always start from your closet. Do a closet edit and be honest about each piece you have. If it doesn’t make you happy, get rid of it. Be strict when it comes to this. If you can’t ask for help from a wardrobe stylist, it is important to carry out this step without mistakes.

2. Change Your Old Habits

A style rut means stagnation in what you have been doing without any changes. Consider your hairstyle, for instance. Why not book an appointment with your hairdresser and talk your concerns through? Together, decide on a new haircut or colour – or both! How about your makeup and skincare routine? You could stand to benefit from some changes. Maybe add a new colour of lipstick? Or even get some new accessories?

3. Learn to Shop Differently

As a stylist and personal shopper, my clients often say that they hate shopping for various reasons and, mostly, it’s because they don’t want to be lost in a pile of clothes not knowing what to buy. I recommend starting your shopping trip at your closet. Take those pants or that skirt that you love wearing most, and try to find a top or shirt and a pair of shoes to go with it. If you don’t have any, shop only for those specific items. This way, you can avoid the overwhelming feeling of getting lost between store racks. Slowly, you can even build a new wardrobe with this plan.

4. Gym Clothes Are Only for the Gym

The last thing you should do is to go for errands in your sports outfit. It is important to know that activewear is only for the gym or wherever you’re doing your workout for the day. Once that’s done, you should change into your favourite jeans-and-tee combo or pants. Leggings should never be worn as pants – that’s why they’re called leggings.

As a last word, don’t be ashamed when you look in the mirror and don’t like what you see. Know that only you can work on improving your image, but once you do, you’ll feel so much better.

Dzovig van Kleef is an Abu Dhabi-based personal stylist and the founder of Style Codes. Follow her on Instagram here.


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A woman showing her new dress

7 Takeaways from Our Conversation with Wild Fabrik

The ethical marketplace is on a mission.

In a city where fast fashion (unfortunately) reigns supreme, it’s time to acquaint with Wild Fabrik, a new online marketplace with purpose at its core. Created by a trio of passionate nature lovers who want to make sustainable style a lot more accessible, its curated selection of fashion, home, luxury, and self-care products hails from the likes of Lebanon, Sri Lanka, Poland, and Ecuador. Not only is Wild Fabrik on a mission to provide small, independent sustainable brands with a platform to sell their goods and create a living for themselves, but also ensure that they are paid fairly. A conversation with co-founder Gergana Abdulrahman brought with it plenty of takeaways about the realm of sustainable fashion. Here are our favourites.

1. Sustainable fashion is an ambiguous term.

“There are different ways that something can be sustainable, and it’s very difficult for it to be truly 100% sustainable. For example, when we select our brands and evaluate the materials being used, there’s a deeper element even then. Let’s talk about cotton: there’s a big movement around organic cotton, but that doesn’t reveal who picks it and how fairly they’re paid. That’s an element of sustainability. It doesn’t reveal that organic cotton takes more water to produce than regular cotton. Then again, there’s no chemical in the process, so in that sense, it is sustainable. 

There really are so many components in sustainability, and that’s where the confusion sets in. You almost have to choose what is more important – is the fair trade element more important or the fabric that something is made of? Is it the process? Further down the line, the production process is another element – dye is one of the world’s major pollutants because leftover dye water usually ends up in landfills or even river water – so it’s very complex. What we hope to do at Wild Fabrik is educate shoppers by using little icons that describe exactly how each brand or each product is sustainable. At the end of the day, you just have to try your best to make more conscious decisions.”

2. Education is key when it comes to lasting change.

“As a region, we’re definitely behind in terms of knowledge when it comes to sustainability. We found out that people like the idea of purchasing ethically, but if you dig deeper and analyse their habits, you find that they’re just saying it because it feels good maybe? They’re not really practising it and they don’t realise it. It’s going to take time. There are some surprising things, though. For example, my husband and one of the co-founders is Emirati and his younger cousins, who are in their early 20s, are very much in tune with the sustainability side. That was a very interesting find for us. There’s a growing community of young people who are concerned and will steer the sustainability movement here. 

Apart from that, we’re not at the point where everyone’s on the sustainability bandwagon, and actually that’s why we structured Wild Fabrik the way we did. We decided to find pieces that people will want to buy anyway, and then that’s giving them a step into the sustainability sphere. And once they’re in, you take the opportunity to educate them – which is usually the hardest part – through social media and other channels. And they learn. That’s how we all started – it can be a platform, a Netflix documentary, or some other trigger. Everyone will get on the right journey, it just takes time.”

3. Sustainable fashion can be affordable.

“Sustainable fashion is expensive, but I’ll tell you why I think it’s true and what we’re doing to combat it. When you look at what’s available, sustainable fashion is very expensive because we, as a society, are pushed to do a business a certain way. Everywhere you go, it’s always profit, profit, profit. Everyone wants to be a millionaire – and the idea is flawed in this sense. You have to take a lesser cut if you want sustainability to work. You have to do things for moral reasons, not just for profit. And as long as the business is seen as just for profit, then sustainability doesn’t work, so what we’re doing is taking a smaller percentage than anyone else within our business. We’re trying to do it for the right reasons and, if we make enough money to be okay in our lives, that’s enough. Whenever you have a lot of gap between the rich and the poor, someone is not getting paid fairly in the process.”

4. Not all fabrics are created equal.

“There’s this recycled fabric called Tencel that I like because it’s soft, so you’d actually want to buy it. I would gravitate away from anything polyester because there’s a lot of microplastics that come out when you’re washing it and end up in the ocean. Cotton is good, linen is the best – linen is actually the most waste-free fabric when it is produced. Something I would also say is stay away from the major brands like H&M and Zara if you can. Yes, they sell these fabrics, but they’re part of the bigger problem in terms of how much clothing they burn and how little they pay the people who make the clothes – this is the real problem. Even if they have a sustainable collection, how are their employees being treated? We need to start acknowledging that as part of the sustainability cycle.”

5. Mindset and purchasing habits go hand in hand.

“Personally, I haven’t felt the urge to shop lately – maybe because the need to buy faded after learning about everything? Not to say that I don’t want to shop anymore, but yes, there was a mindset shift. At some point, what matters in your life and how content you are with what you have is more about your state of mind, your state of being. If you’re going to change your shopping habits, you have to have the right mindset. You have to realise why you’re shopping because some people shop to fulfill themselves or fix a bad day. I was one of those people! It was a lot of mind work that led to this moment, but I’m not perfect. None of us are, and that’s why we wanted to create a place where sustainability doesn’t feel intimidating.”

6. Think quality, not quantity.

“Rewear your clothes. One of the biggest problems is that, on average, each piece is worn only seven times before getting tossed, so a lot of waste comes simply from buying new things and throwing out the old stuff. Invest in quality. There’s fast fashion and then there are expensive brands, and both contribute negatively, but if something is high in quality, you’re unlikely to throw it out – that’s not as bad! And if not, we’re partnering with Thrift for Good, which resells clothes at very reasonable rates and donates 100% of its profits to charity. My tip is that if you want to give away something that you don’t love anymore, give it to someone like them so that your clothing can find a second home.”

7. Ask why.

“Think about your purchases – why do you need another black T-shirt ? Make better choices – choices that will make you happy – and try to buy sustainably if you can. There are black T-shirts on our marketplace and there are black T-shirts in H&M. Yes, H&M might be a little less expensive, but you know that it will change shape once you’ve washed it a few times and won’t fit you anymore. You’re going to have to buy another one anyway, so buy something sustainable that will last you and try to consider who makes your product.”


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Women walking on street

50-Something, but Make It Fashion

As Carrie & Co return to our screens, meet the Dubai women who personify #stylegoals.

It’s the TV show that changed the way we thought about fashion. And it’s back – well, almost. And Just Like That, the follow-up to Sex And the City, is set to make a return to the small screen this autumn. And while the actual release date of the first episode – which famously reunites Carrie, Charlotte, and Miranda, but not Samantha – is yet to be confirmed, what is certain is that every SATC fan worldwide will be OBSESSED with the minutiae of everything they wear 23 years after we first met them and fell in fashion love. 

Navigating New York City as 50-somethings (with a variety of partners/kids/baggage in tow according to behind-the-scenes snaps), Manhattan’s most famous friend group may well be older and wiser, but they’re no less fashion-obsessed than before. Setting social media alight with images of her awesome on-set outfits, star and executive producer Sarah Jessica Parker was pictured rocking numerous showstoppers: a shimmery purple Fendi Baguette (an upgrade to the beloved version stolen from Carrie on the street in Season 6), Celine Melody tri-buckle Mary Jane pumps, a bag from this year’s highly coveted Gucci x Balenciaga Aria collaboration, and a huge feathered headpiece (much like the one Carrie wore during her first attempt to marry Big). These are just four of the big-ticket items loudly dinging our fashion radars. 

Still mixing patterns and prints to dazzling effect and accenting her vintage finds with offbeat accessories, 56-year-old SJP is proof that Carrie (and indeed all of her friends, both old and new) have most definitely still got it. And why wouldn’t they? Would we have expected any less from the women who have always encouraged us to break fashion rules and wear whatever the heck we wanted whenever we wanted? Nuh-uh, honey. And despite the fact that SATC’s original costume designer Patricia Field is not a part of the reboot (passing the reigns on to protégée Molly Rogers and co-costume designer on the Sex and the City movies Danny Santiago), the sartorial legacy she created for Carrie & Co in their fledgling years remains firmly intact.

So what of our own city’s fabulous, 50-plus fashionistas? Well, there are plenty. Look around your average mall or restaurant, and it’s clear that Dubai has numerous exceptionally stylish older women, all of whom could give SJP and her NYC gal pals a run (or maybe a fast walk, heels permitting) for their money. Below, we meet three who you should follow immediately – your wardrobes can thank us later.


Caroline Labouchere






Model and ambassador



How would you describe your personal style?

Definitely classic – I do love a bit of monochrome. Colour scares me a little.

When did your love affair with fashion begin?

I’ve loved fashion forever. I used to cut and drape fabric around my body when I was young to create outfits. They looked great on the outside, but my finishing left a lot to be desired. 

What’s your signature style?

I almost always wear a belt.

Whose style inspires you?

Susi Rejano rarely gets it wrong, and I love Queen Letizia of Spain’s look.

What makes a woman stylish to you?

Possibly being subtle with trends – showing that you know what’s going on in the world of fashion, but remaining classic. 

How would you describe your style uniform?

Ballet flats, jeans, and a long- or short-sleeved T-shirt.

Can you share your favourite designers or places to shop?

I’m finding brands I had never heard of before that I absolutely love – Dea Kudibal, Michael Kors, Mr Mood, Me and Em, and Wear Commando are just a few.

How has your style evolved over the years?

My style is more capsulated – I know what works and I make fewer mistakes. I also now have some key designer pieces that can be dressed up and down.

What’s your take on sustainable style choices?

I definitely don’t visit high street shops as much as I used to. And my daughter Mimi and I wear each other’s clothes, too, so that adds another layer to my fashion sustainability.

What’s your ultimate style no-no?

Cut-off trousers – it doesn’t matter what shape you are, they look awful. 

What are your five style rules to live by?

  1. Less is more.
  2. Boobs or legs.
  3. Wear comfortable shoes to the mall.
  4. Make sure your shoes are well-heeled.
  5. Always wear a belt with your jeans.

What are the key items that every woman should own?

Belts, white shirts, straight and bootleg jeans.

What are the three pieces in your wardrobe you couldn’t live without?

A sun hat, a good long cardigan, and my black pleather leggings.  

What’s the best piece of style advice that you can give?

Take one thing off before you leave the house.

What’s the worst fashion mistake you’ve ever made?

Can’t think of any!

Which local brands/designers do you love?

Ezra Couture and Master Elliott.

Which Sex and the City character’s style do you most associate with and why?

None of them!


Emma Sawko






Founder/owner of Comptoir 102 and Wild & The Moon



How would you describe your personal style? 

Parisian, sunny, feminine, rock, cool.

When do you think your love affair with fashion began? 

I can’t remember exactly. I feel it was always here. I remember my friends telling me I should work in fashion, and I was still in middle school…

What’s your signature style?

I have a seashell necklace that I bought in New York and kept ever since and, because I am working part-time in Dubai, I always wear a tan and a smile in the midst of the Parisian winter. My signature style is called “summer in my heart”. 

Whose style inspires you?

I love Caroline de Maigret’s French style, Alexa Chung’s British style, and Leandra Medine Cohen’s crazy New Yorker style – but I have my own.

What makes a woman stylish to you?

Kindness, good posture, and manners. 

How would you describe your style uniform?

I used to wear heels more often, but having to run between meetings all day, I gave them up and adopted sneakers and jeans. I try to make up for it with nice tops.  

Can you share your favourite designers or places to shop? 

I never go shopping. I am a buyer for my concept store, Comptoir 102 in Dubai, and I do so during the fashion weeks. I only buy what I love and would wear myself, and therefore inevitably end up buying from my own shop. I like Isabel Marant, Forte Forte, Raquel Allegra, and Ulla Johnson the most.

How has your style evolved over the years?

Even if I always loved fashion, I suppose my style evolved a little when I became a buyer as I had to develop a keen eye. When you shop for yourself, you may be more impulsive and sometimes make mistakes. But if you shop for others, you need to think about what will work, what will look good on your clients, and what style you want to convey. 

Getting older, however, didn’t change the way I dress. Society expects women to hide their ageing bodies – what is totally acceptable for a 20-year-old girl (showing legs or shoulders, for example) becomes more and more ‘ridiculous’ or ‘shameless’ as she ages. Youth is prized, wrinkly knees and bat wings not so much. It’s very sad because getting older is wonderful. Being faithful to your style and who you are, dressing the way you feel like? That is important. 

What’s your take on on sustainable style choices?

Sustainability has always been a concern and, as a buyer, I do take responsibility. We curate brands that work ethically – some because they are supporting women with financial independence in small communities, others because they chose to use ecological materials. As the market slowly opens to these values, we started scouting for green brands and recently introduced collabs with 100% ecological and vegan brands.

What’s your ultimate style no-no?

I have three. Classic leather handbags – especially those with ostentatious branding or logos all over – worn in the elbow crease are a bad idea. You can’t pretend you have something important or meaningful to do when you have a pink leather bag hanging from your elbow, nor can you look cool with your arm perpetually bent at a 90-degree angle. ‘French’ manicures are not French and look tacky. Total looks and trying too hard are the worst enemy of style.

What are your five style rules to live by?

  1. Wearing something that fits you rather than the latest trend. 
  2. Mixing low-key pieces with more sophisticated ones.
  3. Your clothes and shoes need to be comfortable because painful feet show on your face.
  4. Your style must reflect your personality – don’t try to look like somebody else.
  5. Recycle, re-use, or donate.

What are the key items that every woman should own

There is no such thing. Every woman should wear exactly what she loves and what she feels comfortable in. I suppose 20 years ago, the answer would have been “a little black dress” or “a pair of Manolos”, but we can live without a LBD or a pair of signature heels. In fact, the people we admire most for their styles are often non-conformists. 

What are the three pieces in your wardrobe you couldn’t live without? 

I only have two: a good pair of jeans and some cool sneakers. 

What’s the best piece of style advice that you can give?

Don’t be scared to develop your own style. Wear clothes that make you feel beautiful. Don’t obey fashion and society’s diktats.

What’s the worst fashion mistake you’ve ever made?

Each time I tried to go out of my own style. But at 51, I don’t do that anymore. No matter the circumstances, I never overdress. 

Which Sex and the City character’s style do you most associate with and why?

These girls are real New Yorkers with hairdos, perfect nails, designer bags, and heels. It’s harder for a Parisian like me to associate with that, but Carrie in her ballet skirt and wild hair looked amazing.


Silke Styles 






Personal stylist



How would you describe your personal style? 

Casual creative with a Scandi twist.

When do you think your love affair with fashion began?

At a very young age, probably in my teens.

What’s your signature style

Less is more!

Whose style inspires you? 

Jenna Lyons.

What makes a woman stylish to you? 

When she wears outfits that reflect her style personality.

How would you describe your style uniform?

In Dubai, I like to wear wide-leg trousers with a button-down shirt and most probably sneakers.

Can you share your favourite designers or places to shop?

Usually second-hand stores, sustainable fashion. Sometimes COS and & Other Stories.

How has your style evolved over the years?

It has changed a lot over the years as I’m not a trend-follower anymore. I need my wardrobe to function for me and my current lifestyle, so practicality, comfort, and nice fabrics are key.

What’s your take on on sustainable style choices

I’m trying to make more sustainable fashion choices, and wear items that I already own by styling them in different ways. I know it’s a journey, but small steps will get us there. I believe this is the future for the fashion industry. I’m a big supporter of slow and sustainable brands here in the UAE and always on the lookout for new brands to recommend to my clients. I’m very excited that now we are starting to have more second-hand choices as well as renting fashion.

What’s your ultimate style no-no? 

When you’re not yourself.

What are your style rules to live by?  

Discover your style personality, find your colours and body shape, and just experiment and have fun.

What are the key items that every woman should own

There is no rule that applies to everyone since we come in all sizes and shapes and our daily routines are so different. A perfect outfit is something that underlines your inner beauty and makes you feel fabulous. It can be a very elegant dress or the perfect pair of sandals. 

What are the three pieces in your wardrobe you couldn’t live without? 

Sneakers, blazers, linen shirts.

What’s the best piece of style advice that you can give?

Be authentic and true to yourself.

What’s the worst fashion mistake you’ve ever made? 

Ha ha, too many – that’s why I studied to become a stylist! But I guess neon leggings?

Which local brands/designers do you love? 

So many, and they are all slow and sustainable fashion brands: @emiliaohrtmannofficial, @by.m.a.r.y, @goshopia_official, @mykaftan, @onlyethikal, and @f_l_o_r_e_n_c_eowens just to name a few.

Which Sex and the City character’s style do you most associate with and why? 

Can I pick two? Carrie and Miranda.


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A girl shopping cloths

So You’re Fed Up of Fast Fashion

Start at these UAE-based thrift stores.

An alternative to the traditional fashion shopping experience of factory-fresh items is making itself known in the UAE: thrifting. Not only is it a great way to create a unique look, but it’s also the definitive way to update your wardrobe without breaking the bank. Thrift stores usually sell lightly used items while promoting sustainability by extending the life cycle of a product that might otherwise end up in a landfill. Sound appealing? Here are three UAE-based thrift stores that belong on your radar.

Fashion Rerun

What kind of pre-loved items do you sell?

We sell a wide selection of thrift, retro, and vintage clothing for men, women, youth, and children. Our collection includes activewear, jerseys, running shoes, caps, and so much more!

How long have you been in business?

Fashion Rerun has been in the market for just over four years now.

What makes you different from other thrift stores?

We offer a unique range in quality, price, and choice. Additionally, we are probably the only store that offers a full range of thrift, retro, and vintage.

How do you differentiate between thrift, retro, and vintage?

Thrift clothing is gently used items at a discounted price. They include current styles and trends. Retro clothing is newer clothing that imitates styles of the past (vintage). Vintage refers to items aged 15+ years that are rare and difficult to find, and therefore have higher value compared to retro and thrift clothing. 

Can I sell items to the store? 

Fashion Rerun does not buy from individuals.

Follow Fashion Rerun at @fashion_rerun.


What kind of pre-loved items do you sell? 

FlairOnThrift sells pre-loved clothing that was lightly used and is in good condition to be worn. Our collection includes shirts, jumpsuits, jackets, and dresses. We also sell accessories, so you can find bags, jewellery, and even phone covers on our page.

How long have you been in business? 

FlairOnThrift was started on September 9, 2020 and has been around for almost a year now!

How is your concept different compared to other thrift stores?

FlairOnThrift is an Instagram-born store that, like a lot of similar stores, only sell products online through Instagram. The store was created out of passion for sustainability and a desire to cater to people on a budget. We work on a limited product drop basis instead of continuously having items for sale, as we believe this helps us to specially curate items for our customers. Unlike a lot of other stores, we also make sure that all our posts of sold items are archived so that everything you see on our page is up for sale, and not just marketing. We believe that this makes it much easier for customers to shop. 

Can I sell items to the store?

Yes! We accept clothing, shoes, and accessories such as bags, hats, or jewellery to be sold on our platform in exchange for store credit.

How does the process work? What items do you not take?

You can DM or contact us using the contact information provided on our Instagram page, and we will schedule a pick-up. After receiving the items, we will provide you with store credit. The items should not be overly damaged nor for kids.

Follow FlairOnThrift at @flaironthrift_dxb.

Rewynd Apparel

What kind of pre-loved items do you sell? 

We specialise in thrifted apparel that caters to both men and women such as jeans, outerwear, tees, blouses, accessories, and more. Our most sought-after products are from our Premium + Vintage line, where customers can find rare pieces dating back to the 80s and 90s, official merch, and even dead stock. 

How long have you been in business? 

We launched our online store along with our first collection in August of 2020, so we’re just about to celebrate our first anniversary!

How is your concept different compared to other thrift stores? 

Rewynd Apparel was founded by three sisters with a passion for fashion, styling, and marketing, and we aim to create a memorable thrifting experience for all our customers. Every piece on our website has been handpicked by us, every letter that we send out has been handwritten by us, and our packaging is zero-waste as well. We also enjoy showcasing a variety of styling options to reflect the ease and versatility of incorporating thrifted clothes into our customers’ personal styles.

Can I sell items to the store? 

Rewynd Apparel is a specially curated thrift store, and our business model and brand values are not tailored to suit the concept of consignments. Therefore, we currently do not accept consignments.

Follow Rewynd Apparel at @rewyndapparel.


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A woman sitting on chair

Your Back-to-Work Wardrobe, Sorted

Regardless of where your desk is…

Now that a return to the office is an actual thing, women across the UAE are thinking about something they haven’t even considered for a while: what to wear to work. After months at home with just a laptop for company and only a fraction of presentability required for video calls, the traditional conventions of office attire have been, well, reworked. With hybrid working – spending part of the workweek in the office, part at home – now seen as a post-pandemic norm, you need a hybrid wardrobe to match. Yes, comfort is still key à la 2020, but boring office outfits are a no-no in 2021. Need some inspiration? Here are five fab outfit suggestions for your first (super stylish) week back at work.


Oversized double-breasted blazer, ZARA

Wide-leg trousers, ZARA

Sleeveless knit top, ZARA

High-heel sandals, ZARA 

Earrings, TOGA ARCHIVES at H&M


Mini dress, MANGO

Over-the-knee boots TOGA ARCHIVES, H&M

Bracelets, ZARA

Handheld flap detail bag, NEXT


Sleeveless sweater, GANNI at MATCHESFASHION

Tapered trousers, NOON BY NOOR

Crossbody bag, ZARA

Canvas mules, Chelsea Paris at SHOPBOP

Resin bangle, Dries Van Noten at NET-A-PORTER 


Oversized shirt, TOGA ARCHIVES at H&M

Scarf-detail trousers, TOGA ARCHIVES at H&M – Available September 2

Leather clutch bag, Sabyasachi at HM.COM

Two-tone heels, BOSS HUGO BOSS (in stores only)

Chain Earrings, Laura Lombardi at NET-A-PORTER


Maxi dress, LEEM 

Leather sneakers, BY FAR

Earrings, Ben Amun at THE OUTNET 

Gold-plated ring, Leda Madera at NET-A-PORTER

Leather bag, STRATHBERRY 


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