h&M trends

Expert Style Advice – Shop H&M With Fashion Guru Irene Feeney

This season has neutral tones and lots of fun patterns in store!

The latest spring/summer collection from H&M has hit the stores, affording fashionistas the trendiest seasonal pieces at affordable prices. Irish style guru Irene Feeney – a mom of two and lover of high-street fashion – took us on a trip around one of the brand’s Dubai outlets. Selecting her favourite stand-out pieces, she also threw together a few looks for team Gaggler that you can recreate or use as inspiration for your next H&M shopping trip.

The collection is full of soft, neutral colours, from tan tones through to pinks. Originally appearing on the runways in 2019 in their lighter form, the hues for this season have slightly darker tones. Whatever your preference, you can be sure there is a shade to suit every skin tone.

Eye-catching pieces in the new collection include a dark beige polka dot shirt, which will be perfect for meetings, and a light beige check blazer, ideal for casual-smart wear.

Patterns remain a recurring theme on this season’s runways so you can expect to see more animal prints. A gorgeous teal button-down dress, with black and white animal print detail, is a highlight of the collection. Stripes are also a favourite and, of course, lots and lots of floral motifs.

Putting together a work-ready outfit, Irene pairs a gorgeous pair of wide-legged camel pants with a hot pink shirt and white and beige coloured sneakers. This season you’ll be seeing more pants that favour a liberated look with less structured tailoring.

Looking pretty in pink and ready to blossom, another look created by Irene features a flowing, pleated pink skirt, matched with a floral pink T-shirt. The outfit is completed with a pair of block heels and a beige khaki jacket thrown over the top – ideal for a casual gathering with friends.

One of the collection’s stand-out pieces is a super funky denim jumpsuit. For ultimate comfort and versatility, it can be worn with heels, as by Irene, or matched with sneakers or boots for a more contemporary look.

Other notable pieces include a lilac sweater, ideal for brunettes, a beige linen kimono, ideally matched with wide-legged pants or skinny jeans, and a classy flowing green dress with a white floral pattern, ideal for the summer months.

Whatever the occasion you are shopping for, be sure to check out H&M’s latest collection. If you’re wary of heading out at the moment in light of safety and hygiene, keep yourself busy and shop the latest pieces from the collection online and have them delivered straight to your door! We’ve also secured promo codes MM205 and HH605 to ensure you get up to 25% off when you shop online at H&M!

Shop the pieces right here, broken down by trend:

COLOURS: Tans, beiges and pinks

Our pick:
Dark raspberry red Lyocell-blend blouse
Mesh trainers
Court shoes
Pleated satin skirt

PATTERNS: Polka dots, stripes and animal print

Our pick:
Black and white striped top in crepe weave
Beige snakeskin top with a motif
Black spotted modal-blend t-shirt
Modal polo-neck top
Black/white spotted butterfly sleeved dress
Crêpe dress
Leopard print dress with tie belt
Light beige black spotted v-neck dress


Our pick:
Black floral Dress with a Tie Belt
Dark Green Floral Shirt Dress with Tie Belt
Green Floral Shirt Dress with Tie Belt


Our pick:
Beige Paper bag trousers
Black bag trousers
Black Spotted Patterned Trousers


Our pick:
Denim Jumpsuit

CHECKS: Blazers & jackets

Our pick:
Double-breasted jacket
Light grey/Checked Jacket
Burgundy/Dogtooth-patterned Single-Breasted Jacket
Beige/Checked Single Breasted Jacket


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Spring-Summer 2023 Fashion Trends

Go bold this season.

Ahh Summer, what an amazing time of year, unless you live in Dubai and sweating from places you didn’t know existed! Whether you are travelling out of the heat or sticking it out in the UAE, I have rounded up some summer favourites for this season to keep you cool, calm and stylish.

Oversize It

It’s no secret that I love oversized everything. So the high heat of summer is no exception. In fact, oversized clothing is a big trend for summer this year. Long hemlines are showing up again in the form of full-length skirts and maxi dresses. I found these little gems at Emilia Ohrtmann. The fabrics are so beautiful and soft, I especially loved the Amaia Dress, the colour is absolutely stunning in this soft dove tone and I contrasted it with a brown leather belt. Her oversized Lily dress is an easy go-to for hot summer days and since sparkling bags are set to be another huge hit this summer, I’ve teamed it with this sequin clutch from Desert Totes.

Deborah wears Emilia Ohrtmann

Deborah wears Emilia Ohrtmann

Deborah wears Emilia Ohrtmann & Desert Totes

Flower Power

Next up, Flower Power! It’s time to pull out those big, bold florals! The runways for Spring-Summer 2023 are beaming with floral designs, from all-over ditzy prints to bold 3D floral shapes, this season has them all. Needless to say, I don’t think we’ll see too many people rocking Loewe’s runway tribute to the Anthurium Flower any time soon. Nevertheless, the concept was a stunning and dramatic opening for the summer season, topped off with deflated balloon shoes and contrasting bold hues.

Loewe Spring/Summer 2023. Photography by Cris Fragkou

Loewe Spring/Summer 2023. Photography by Cris Fragkou

Loewe Spring/Summer 2023. Photography by Cris Fragkou

For a more wearable version of this trend, head over to Carolina Herrera for some inspiration of a head-to-toe ditsy print with a 3D element – this could be paired down and worn with a crisp white leather skirt for an evening look. Magda Butrym, also known as, The Queen of Florals gives an alternative to this trend with a more subtle tone-on-tone version of the 3D floral, with this chic oversized mackintosh. Lastly, Simone Rocha, shows us how to play with feminine floral shades on bolder shapes with masculine detailing for a fashion-forward summer look.

Carolina Herrera Spring-Summer 2023

Magda Butrym Spring Summer 2023

Simone Rocha Spring-Summer 2023

Cobalt Bold

Another trend I cannot wait for is cobalt blue for the summer season. This shade is one of my all-time favourites when it comes to going bold. In the past, I’ve tried to get hold of this colour but it’s so hard to find the right colour and shape in the same garment, so to know Spring-Summer 2023 is the season of cobalt, brings me much joy! I’m going to be looking for oversized tops, pop colour bags and evening wear in cobalt.

To head down the simplest route for cobalt, select a slim-line lightweight top and pair it with tailored trousers and you’re good to go. The colour is a good standalone statement piece so you won’t need too many accessories or details to make it look sleek and on-trend. I like this version from Cos. If you’re feeling bold, they also have a satin shirt which will definitely make a statement at the office, simply paired with black trousers will do nicely to tone the look down a little. If you want to go all out, the easiest way is with a full suit, oversized blazer and wide-leg pants to match. Maybe save it for that important presentation or for the review with the boss, nothing says confidence more than a full cobalt blue pantsuit!

Long-sleeved Top at Cos

Satin Shirt at Cos

Alexander McQueen Cobalt Suit

Whatever you take away from the Spring-Summer 2023, make it bold!

This article is for informational purposes only. It is not, nor is it intended to be, a substitute for professional advice, diagnosis, or treatment. To the extent that this article features the advice of physicians, medical practitioners, or industry experts, the views expressed are the views of the cited expert and do not necessarily represent the views of Gaggler.


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