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h&M trends

Expert Style Advice – Shop H&M With Fashion Guru Irene Feeney

This season has neutral tones and lots of fun patterns in store!

The latest spring/summer collection from H&M has hit the stores, affording fashionistas the trendiest seasonal pieces at affordable prices. Irish style guru Irene Feeney – a mom of two and lover of high-street fashion – took us on a trip around one of the brand’s Dubai outlets. Selecting her favourite stand-out pieces, she also threw together a few looks for team Gaggler that you can recreate or use as inspiration for your next H&M shopping trip.

The collection is full of soft, neutral colours, from tan tones through to pinks. Originally appearing on the runways in 2019 in their lighter form, the hues for this season have slightly darker tones. Whatever your preference, you can be sure there is a shade to suit every skin tone.

Eye-catching pieces in the new collection include a dark beige polka dot shirt, which will be perfect for meetings, and a light beige check blazer, ideal for casual-smart wear.

Patterns remain a recurring theme on this season’s runways so you can expect to see more animal prints. A gorgeous teal button-down dress, with black and white animal print detail, is a highlight of the collection. Stripes are also a favourite and, of course, lots and lots of floral motifs.

Putting together a work-ready outfit, Irene pairs a gorgeous pair of wide-legged camel pants with a hot pink shirt and white and beige coloured sneakers. This season you’ll be seeing more pants that favour a liberated look with less structured tailoring.

Looking pretty in pink and ready to blossom, another look created by Irene features a flowing, pleated pink skirt, matched with a floral pink T-shirt. The outfit is completed with a pair of block heels and a beige khaki jacket thrown over the top – ideal for a casual gathering with friends.

One of the collection’s stand-out pieces is a super funky denim jumpsuit. For ultimate comfort and versatility, it can be worn with heels, as by Irene, or matched with sneakers or boots for a more contemporary look.

Other notable pieces include a lilac sweater, ideal for brunettes, a beige linen kimono, ideally matched with wide-legged pants or skinny jeans, and a classy flowing green dress with a white floral pattern, ideal for the summer months.

Whatever the occasion you are shopping for, be sure to check out H&M’s latest collection. If you’re wary of heading out at the moment in light of safety and hygiene, keep yourself busy and shop the latest pieces from the collection online and have them delivered straight to your door! We’ve also secured promo codes MM205 and HH605 to ensure you get up to 25% off when you shop online at H&M!

Shop the pieces right here, broken down by trend:

COLOURS: Tans, beiges and pinks

Our pick:
Dark raspberry red Lyocell-blend blouse
Mesh trainers
Court shoes
Pleated satin skirt

PATTERNS: Polka dots, stripes and animal print

Our pick:
Black and white striped top in crepe weave
Beige snakeskin top with a motif
Black spotted modal-blend t-shirt
Modal polo-neck top
Black/white spotted butterfly sleeved dress
Crêpe dress
Leopard print dress with tie belt
Light beige black spotted v-neck dress


Our pick:
Black floral Dress with a Tie Belt
Dark Green Floral Shirt Dress with Tie Belt
Green Floral Shirt Dress with Tie Belt


Our pick:
Beige Paper bag trousers
Black bag trousers
Black Spotted Patterned Trousers


Our pick:
Denim Jumpsuit

CHECKS: Blazers & jackets

Our pick:
Double-breasted jacket
Light grey/Checked Jacket
Burgundy/Dogtooth-patterned Single-Breasted Jacket
Beige/Checked Single Breasted Jacket

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