If you’ve been keeping up with the latest trends, you may have noticed that energy fashion is having a moment. But what exactly is energy fashion? it’s is all about dressing in a way that supports your personal well-being. This trend is based on the belief that the clothes we wear impact our mood and vitality through energy.
When choosing energy fashion, comfort and functionality are key. The goal is to select clothing that makes you feel relaxed, confident, and free to move. Natural fabrics like silk, cotton, and linen are often favoured for their breathability and gentle feel. Bright colours and fun prints are also popular choices, as they can help energise and uplift the wearer.
One brand leading this new trend is KimonoGirl. Margeri Ottis, founder and CEO, is the woman behind the fashion brand. Margeri was born and raised in Estonia, and at the age of 10, she became interested in Buddhism after reading a book called Meditation for Children. As she grew older, she began to expand her knowledge of both spirituality and art. Adopting this open-minded approach to life allowed her to tap into her inner source of power.
Margeri’s journey began with a yearning for something more. After living with monks in a temple in Nepal and attending ayahuasca ceremonies, she felt called to explore her spiritual side. However, when she found herself at the top of the corporate ladder in London, she realised that the corporate world was not where her true passion lay.
For over a decade, she worked in sales and business development for some of the world’s biggest banks. In recent years, however, she became increasingly frustrated by the inequalities of the corporate world. Finally, heeding her inner calling, she left the corporate world behind and embarked on a journey of self-discovery where she found her true purpose.
When Margeri first came across a kimono, she was instantly captivated by its beauty, but it wasn’t until she began wearing them herself that she realised their true power. For Margeri, kimonos represent a unique form of feminine expression. They are a way for women to feel both powerful and beautiful.
In a world where women are often expected to conform to masculine standards, kimonos provide a refreshing alternative. That’s why she founded The KimonoGirl, an energy fashion brand dedicated to empowering women through wearing energy-infused kimonos. She launched the company in February 2022, developing it since July 2021.
We sat down with Margeri to find out what drives her passion for energy fashion and why kimonos are a girl’s new best friend and these are what we learned.
What prompted you to create a line of kimonos?
I feel like every day, we as women are faced with so many demands and expectations. We’re told we have to be perfect wives, mothers, daughters, employees… the list goes on. And it’s easy to feel like we’re not doing enough, or that we’re not good enough.
I wanted to create something that would help women remember their inner goddess — the part of them that is strong, powerful, and beautiful. Our kimonos are made with absolute integrity from exquisite fabrics. Each piece is individually created with incredibly skilled hands and blessed with love and gratitude. When you wear one of our kimonos, I hope you’ll feel like the goddess you are.
How will your kimonos help empower women?
As any woman knows, feeling good about yourself is not always easy. We all have days where we feel less than our best, and it can be tough to shake off that low energy. However, there is one easy way to help elevate your mood and feel great: by wearing energy fashion.
Energy fashion is designed to help boost your positive vibrational levels, so that you can feel more love, power, gratitude, inspiration, and worth. All you need to do is put on a kimono and let the positive energy flow!
What do you want to bring to the world through your brand?
Since we first launched our business, we’ve strived to continually improve our products and create even more value for our customers. We’ve evolved our energy-charging rituals to create even more powerful and elevated boosts of energy, and we’ve extended the range of mindfulness tools available through our fashion line.
Energy fashion has truly changed the landscape of the fashion industry, and we want to be known as the pioneers of this new style of fashion. Our most important features are our magical kimonos, which are infused with healing energy and high frequencies to balance and heal the wearer. Our mission is to provide women with the tools they need to live their best lives, and we’re grateful to be able to do that through our unique product line.
What do wearers say about their experience when they put on a KimonoGirl kimono?
They love the experience and the luxury. When you put on one of our kimonos, we want you to feel a shift in your energy field. Our kimonos are made with high quality materials and are charged with high frequency energy. This combination creates a kimono that is not only beautiful, but also elevates the wearer’s body and mood.
When you slip into one of our kimonos, we hope you feel a sense of joy, peace, and love. We believe that when you look good, you feel good — and we want nothing more than for our customers to feel their best. Our kimonos are meant to be enjoyed and cherished, and we hope they bring you as much happiness as they have us.
What values does KimonoGirl hold on to?
When it comes to our brand, the most important aspect for us is our WHY. KimonoGirl exists to provide a platform through beautiful energy-charged kimonos that will make you feel not only beautiful but also empowered and elevated.
We believe that every woman deserves to feel like a goddess, and our kimonos are designed to help you tap into your inner power. Our mission is to spread confidence and positivity through fashion, and we hope our kimonos can help you discover your unique beauty.
The right clothing can make you feel more like yourself and give you the boost of confidence you need to take on your day. That is what I want our kimonos to do for our customers. I want them to feel beautiful, strong, and feminine when they put on one of our kimonos.
We put a lot of time and energy into each one of our pieces to make sure they are not only aesthetically pleasing but also have good energy. I believe that what you wear should make you feel good not only about yourself but also about the world around you.
What’s your favourite KimonoGirl kimono?
I have to say that I absolutely love all four of the kimonos in our first collection. Each one has its own unique properties and powers, so it really depends on your mood as to which one you’ll choose for the day.
Earth Kimono: Earth is all about grounding, foundation, and substance. If you feel disconnected from your life path or like you’re not rooted in your identity, then earth energy may be what you need.
Air Kimono: Air represents intellect, mental intention, and connection to the universal life force. If you’re seeking clarity or struggling to find your place in the world, air energy can help you to see things from a higher perspective.
Water Kimono: Water is all about intuition, healing, and inner reflection. Water has long been accorded cleansing power and is regarded as the most powerful as well as the most life-sustaining element. If you’re in need of some emotional healing or regeneration, water energy can help.
Fire Kimono: Fire symbolises incredible energy and passion. Fire is the source of freedom and creativity. If you’re feeling stuck in a rut or like you’ve lost your spark, fire energy may be just what you need to get back on track.
No matter which kimono you choose to wear, you’ll feel like I’m embodying something special and powerful.
What has been most challenging about bringing KimonoGirl to the world?
I think the most challenging thing for me about explaining the kimonos to my customers is that we are creating a new concept in the fashion market. The phrase ‘energy fashion’ is something that people are not familiar with, so it is a challenge to communicate and educate people about it. People are comfortable with things they already know, so anything new — whether it is a product or a concept — is always questioned.
I try to be as friendly and patient as possible when explaining it to people so that they can understand what we are trying to do. Hopefully, once they see our products and how they can help them, they will be more open to the idea of energy fashion.
Kimonos are unique because they are specifically designed to work with your body’s energy. They are also versatile and can be worn for many different occasions. I believe that once people understand these things about our kimonos, they will be more interested in purchasing them.
Choosing your energy
We’re constantly surrounded by energy, and whether we realise it or not, that energy affects us in profound ways. That’s why it’s so important to surround ourselves with positive energy as much as possible — and that includes the clothes we wear.
When you wear clothing that have been created through a positive pathway of energy, it gives you the ability to tap into your own feminine divine — the part of you that is strong, beautiful, and capable of anything. It’s this connection to our feminine power that allows us to feel confident and unstoppable in the face of whatever life throws our way. And when we feel good about ourselves, we can show up fully in our lives and relationships and be the best versions of ourselves possible.
Every woman has the power to unlock and live her feminine divine. With Earth, Air, Water, and Fire Kimonos from Kimonogirl, you can express your unique personality while feeling magical, beautiful, empowered, and inspired. Made with love and positive vibrations, these kimonos will help you live your best life.