Black and beige may be your go-to colours, but Pantone has a slightly different preference for the year ahead. Meet Viva Magenta, now known as Pantone’s Colour of the Year 2023. A shade descending from the red family and expressive of a new signal of strength, it’s brave and fearless, promoting a joyous celebration with its exuberance. “This year’s Colour of the Year is powerful and empowering,” says the global authority on colour.
“It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.”
Unsure of how to embrace Viva Magenta? Ease into it with pops of colour, starting with these five fashion accents that will (effortlessly) inject some vim and vigour into your look.
Les Mains Hermès, Hermès
l80mm Leather Pointed-Toe Pumps, Sergio Rossi
Iside Micro Bag, Valextra
B Amarena Enamel Earrings, Bea Bongiasca
The Bellagio Sunglasses, Jimmy Fairly