2020 was a year like no other for the cosmetic surgery and treatment industry. Lockdowns across the world prevented surgeons and clinics from performing any procedures for months, before a ‘Zoom Boom‘ was triggered and the demand for cosmetic treatments skyrocketed once lockdown was lifted.
Reports released by The Cadogan Clinic, one of London’s top cosmetic destinations, noted a 100% increase in treatments in August this year versus 2019 – a trend that rippled across the global aesthetics industry. And as the world came out of lockdown, clinics witnessed a huge increase in requests from patients who had not only missed their appointments, but also many first-time patients looking to undergo cosmetic treatments after scrutinizing their face for months on countless Zoom calls.
With New Year fast approaching – a time when millions commit to improving their appearance and wellbeing – and many parts of the world struggling through another lockdown, experts predict another huge increase in demand for cosmetic treatments across the board in early 2021 – dubbed ‘Zoom Boom 2.0.’ But what aesthetic improvements are topping the global wishlist?
The Gaggler quizzed leading cosmetic surgeon Dr Olivier Amar, CMO of cosmetic treatment pioneers Uvence, for his predictions on the biggest aesthetic trends and most-wanted cosmetic procedures for 2021.
Hyper-personalisation and more tweakments
“As the variety of cosmetic treatments on offer increases, so too does our knowledge about how these treatments can affect people in different ways,” explains Dr. Amar. “During the first nationwide lockdowns, surgeons, practitioners and cosmetic treatment companies had time to focus their efforts and resources on research and development, enhancing their capabilities and bringing innovative treatments to the table.”
The cosmetic treatment industry has observed the success of cosmetics and skincare brands that have made an effort to offer more diversity in the range of products they offer, meaning that their products can be enjoyed by people of all shapes, sizes and backgrounds. “Because of this, we’re going to see more cosmetic treatment companies offering hyper-personalised products in 2021, which cater specifically to their client’s individual needs” says Dr. Amar. “They’ll be an increased emphasis on tweakments, as surgeons are able to administer minimally invasive and precise procedures to offer a more subtle and refined adjustment to their client’s aesthetic.”
The rise of regenerative treatments
“Regenerative medicine is becoming a staple in the luxury beauty market. No longer something exclusive to the realms of science fiction, ‘bio-hacks’ will become mainstream within the next few years, with some companies already offering these treatments in an on-demand format,’ Dr. Amar explains. ‘Regenerative treatments, such as Platelet-Rich Plasma (PRP) and ADSC (Adipose-Derived Stem Cells) simply harvest the rejuvenating properties hidden within our own cells, and re-inject them to boost recovery, repair cells, and rejuvenate the skin. Our regenerative treatment, Uvence, preserves one’s own ‘super enriched tissue’ for up to 5 years, offering the regenerative benefits of the patient’s own tissue in the form of a ‘biofiller’. With so much development in this area of technology, 2021 will be the first year that we start to see these biohacking, regenerative treatments become more mainstream and more readily available, as well as at more accessible price points.”
The increasing versatility of fat transfer procedures
“The attitude that fat is the demon of our diets, lifestyles and outward appearances is slowly starting to fade’ says Dr. Amar. ‘Many cosmetic professionals are now coming to understand the power of fat, as our fat tissue contains incredible regenerative properties.’
With treatments such as nano-fat grafting gaining popularity, Dr. Amar says surgeons and cosmetic doctors are discovering that these minimally-invasive treatments provide a versatile and effective alternative to traditional fillers. “The negative opinions of fat for our body is gradually changing. As this trend continues to develop, we will see more people undergoing liposuction in order to capitalise on the benefits that their own fat can provide.”