A business woman see something on paper

6 Tips for Entrepreneurs Seeking to Attract Investment

Read on and refuel your business.

Starting a business as a female entrepreneur is not an easy feat by any means, especially when it comes to finances. Self-funding can only go so far – even with healthy returns from your business. With so many fresh entrepreneurial ideas surfacing during COVID-19, the race to attract investment has intensified, particularly for those not able to self-fund in the long run. Here are six tips to attract the investment you need when you need it.  

Tip 1: Know the problem that you are solving.

There are several ways to get ahead of the game when it comes to securing funding for a new business. The first point of focus should be to hone in on the solution(s) that your brand provides to a real problem. A brand is bound to be successful if the target audience is currently looking for a solution that it solves. 

It is important to note that building a brand for a local community is not enough to attract investors – who would want to invest in a company that has a limited audience? Efforts to understand how a global audience can be reached with the product do not go to waste if it means the brand can get external funding to keep growing. Investing in a market research campaign prior to developing the product would help build a strong foundation for the product to excel long-term. 

female entrepreneur

Tip 2: Have a solid business plan. 

Having internal processes and a reliable business model in place is a must for any venture seeking funding. Questions from investors cannot be avoided, even if they point to any minor details. This is fair, considering they are putting not only their money, but also their trust, in you and your venture. Entertain all questions – but also ensure that the business plan is airtight with minimal room for doubt. A simple yet detailed format is required to keep investors interested. It is imperative to include all the key points in an executive summary, so that it can be easily understood. Incorporating numbers that show success of your business to date, as well as any future assumptions, is also crucial to attract and maintain investor interest. 

Tip 3: Maintain a solid financial forecast and positive cashflow. 

A good financial track record and plan is likely the most significant pillar in building a business and attracting investors. Setting up a financial forecast helps to understand any patterns in cashflow and spending. This should be set up to be completed monthly for a year or two (at least) as it would help predict seasonal fluctuations in finances. A financial forecast is simply another asset that shows professionalism, drive to succeed, and promise of the product to investors. At the very least, a basic balance sheet, profit-and-loss account, and cashflow statement are essential to present to investors.

Maintain a solid financial forecast

A key, yet obvious factor to account for is how well the product will do to make money through customers as opposed to investors. If a product relies solely on investor funding, it isn’t fit for the market. There needs to be proof that the product can sell in the real world. This not only helps to build a reputation for the product, which in turn lures investors, but also shows potential sponsors that their trust in the product is not misplaced. Furthermore, acquiring customers will provide a chance for real feedback – be it positive or negative. In essence, it’s free and real-time market research! 

Tip 4: Get to know your investors as an extension of your team. 

Although it can be tempting to see investors as walking capital, it is important to get to know them and their view of the product. Should they have any criticism, take it into account and incorporate it into future strategies and proposals to strengthen your defence. They will question everything you propose, so be prepared toconfidently answer or courteously take it on the chin. It will benefit the business in the long-term, despite the feeling of dejection in the moment.

Tip 5: Communicate with your investors. 

Keep your investors in the loop – update them on the status of funding, how fresh capital will be used in the business with an explanation of how it will attract customers, and where you expect to be before closing a round of funding. The transparency helps develop investor trust and manages expectations. 

Communicate with your investors

Tip 6: Don’t forget your marketing and PR strategy.

Get your name out there! The purpose of this is to attract investors, not approach them. A strong marketing and PR strategy helps if you wish to be recognised in the industry. Building a reputation puts your business in a position of power and gives you leverage with investors. 

Alongside securing funding, there are several factors to consider when starting a business. From building a minimum viable product to forming the A-team, it is crucial to keep on top of the minor details to ensure that nothing slips through the cracks. Joining an accelerator program gives developing companies access to knowledge, network, mentorship, investors, and other support that can help you grow. 


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Unlocking Prosperity: Three Fundamental Money Principles for Abundant Living

Wealth Unveiled: Prosperity Principles

Money affects every part of our lives. It can bring joy and security, but it can also bring stress and worry. As women, we tend to have a different relationships with money. One thing is certain though: We all want to live a life of abundance and prosperity. Here are some “Money Principles” are not just theoretical concepts, but practical guidelines that can and should be applied in our daily lives to manage our finances effectively. Let’s create a positive relationship with money.

Understanding the dynamics of money and how it works is the first step towards achieving financial prosperity. Firstly, money, in itself, is not the end goal, but a means to an end. It is a tool that can provide us with the resources we need to live a fulfilling life. However, without the right knowledge and understanding, money mismanaged can be a huge blow to our dreams and sustainability. Therefore, it is crucial to learn and understand these fundamental money principles.

The Importance of Money Principles

Money principles serve as a guide for our financial decisions and actions. It’s about creating a framework for managing our finances effectively and responsibly and help us make informed decisions that align with our financial goals and values.

Its imperative we develop a healthy relationship with money. Instead of viewing money as a source of stress or worry, we can see it as a tool without our emotional involvement. Once we remove anger, fear, lack and other negative feelings from the equation, a shift is created in our energy field. This shift in perspective can have a profound impact on our financial well-being and overall quality of life. It can help us overcome financial challenges, achieve our financial goals, and live a life of abundance and prosperity.

The Three Fundamental Money Principles

Principle 1: Spend Less Than You Earn

This may seem like an obvious principle, but it is one that many people struggle with. As of today, we are an out-and-out consumer-driven society. This is an easy trap for anyone to fall into leading to overspending and living beyond their means. This is how one gets sucked into financial stress and debt, hindering our ability to live a life of abundance. It is therefore crucial to develop the discipline to spend less than we earn and live within our means.

The first step to implementing this principle is to create a budget. This involves tracking your income and expenses and setting limits for your spending. It may require making sacrifices and cutting back on unnecessary expenses, but it is crucial for living within your means and avoiding debt. A budget not only helps us control our spending but also gives us a clear picture of our financial situation, enabling us to make informed financial decisions.

Another important aspect of this principle is to save and invest wisely. By setting aside a portion of your income for savings and investments, you are not only preparing for the future but also creating a safety net for unexpected expenses. This can also help you achieve long-term financial goals, such as buying a house or retiring comfortably. Think about building wealth over time.

Principle 2: Give Generously

What goes out must come in! True prosperity is not just about accumulating wealth, but also about sharing it and using it to improve the lives of others. We are not talking about just giving to charity, but also being generous with our time, talents, and resources. It encourages us to share what we have with others and use our resources to make a positive impact in the world.

Giving generously not only benefits others but also brings blessings and abundance into our own lives. It helps us cultivate a mindset of abundance and gratitude, and reminds us that we have more than enough to share with others. By giving generously, we also contribute to creating a more just and equitable society, which ultimately benefits everyone. Give that tip to your hairdresser, sponsor a kid, help out a local charity in UAE.

Principle 3: Seek Wisdom and Guidance

The final fundamental money principle is to seek wisdom and guidance when it comes to managing our finances. This can involve seeking advice from financial experts in the UAE, reading books and articles on personal finance, or even seeking guidance from religious or spiritual leaders. This principle encourages us to continuously learn and grow in our understanding of money and financial management.

When we learn from the experiences and knowledge of others it also helps us stay accountable and motivated in our financial journey.


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