A woman working and kids playing behind

Calling All Moms Re-entering the Workforce

Have you considered personal branding?

The pandemic took a toll on just about every demographic, but it was particularly challenging for mothers. Yes, we may be living in the 21st century, but caregiving responsibilities still traditionally fall on women. Now, as in-person learning slowly replaces the remote learning that had become the new normal, more mothers are considering a return to work, but it’s harder than it sounds (especially if it follows an extended absence from the workforce).

Enter: Stefania Brunori, a brand strategist and coach who has worked with a number of entrepreneurs and well-known companies – Nokia, Techstars, and Startupbootcamp included. Here, she reveals why mothers should create their own personal brand in order to find a role suited to them and return to the workforce with ease. Listen in.

What is personal branding?

It’s how you can market yourself and your one-of-a-kind combination of skills, experience, and personality. It is critical to emphasise the role of ‘personality’. In an increasingly digital world, it is important to be able to transmit who you are online – what makes you unique and why someone would prefer to hire you over someone else.

Why is personal branding important for mothers who are re-entering the workforce after a while?

  • In 65% of the cases, a recruiter is going to decide if they take your application to the next stage based on what they see online.
  • When it comes to resume skills, soft skills are valued by recruiters as much as experience and practical skills in 80% of the cases – essentially, they must get a sense of your personality as soon as they arrive at your profile.
  • The high level of competition in the market makes it even more difficult to stand out. The sooner you can identify your uniqueness and how you differ from your competitors, the better. It will also be easier for recruiters to understand why they must hire you over other candidates.

Can you share a few tips to implement when embarking on a job search?

  1. Self ‘audit’: You need to reconnect with your key strengths now that you’ve been out of work for a while. It can be beneficial to ask individuals you trust about the characteristics that distinguish you. This can help in the development of your personal brand, and you will know how to express yourself in a unique way.
  2. Consistency: Whatever content you create needs to be regular. Sharing your main message in a consistent way builds trust in your audience and therefore in recruiters, too.
  3. Visibility: We live in an online world, and you need to be visible though your social media channels. Some examples are by creating new content or reusing existing content in a way that shows both your personality and your experience.
  4. Network: Reconnect with people in your field and collaborate with them to increase the reach of your message. You can have a specific audience that you want to target, but by networking with others, your message can reach a larger and faster audience.

This article is powered by Crunchmoms. For more information, visit stefaniabrunori.com.


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Remote Work: Empowering UAE Women

Make this trend work for you.

Ladies, it’s time to say goodbye to stressful commutes to the office and hello to more flexible career options! The rise of remote work across geographies and occupations has been noted the world over. Initially a necessary product of the Covid-19 pandemic, the remote working trend is here to stay providing greater autonomy and, the bonus for women, an opportunity to balance work and life better. The result? A happier and more diverse workforce – basically, a game changer.

A Women’s Career Cycle

The traditional 9-to-5 grind simply didn’t work for working women with personal responsibilities such as family and children, creating a dynamic where 50% to 80% of women drop out of the workforce to have families, with only 20% ever returning back to work once their children are older. And, when women return to the workforce after a significant absence, they aren’t easily able to return to the same career level and face the reality of starting at a few pay grade levels lower than when they left. For women who do return to work, they often struggle to balance their careers with family life, social obligations, and personal interests. But with the rise of remote work, women now have more flexibility to work from the comfort of their own homes, on modified schedules, and without the stress and hassle of commuting to and from a physical office.

Benefits of Remote Working

Companies have recognised the benefits of having a remote workforce. Not only does it save on office space and overhead costs, but it also allows businesses to tap into a larger pool of talent, regardless of location. But it’s not just the employers who benefit from remote work.

Women, in particular, have found that it gives them the flexibility they need to manage their work and personal lives more effectively. A Harvard Business Review study found that women who remote work from home are often more productive and satisfied than those who work in an office. They also have more time to take care of their families, pursue hobbies, and engage in other activities that are important to them.

Of course, remote work isn’t without its challenges. Here, we share some easy-to-implement tips to make the remote working experience a more positive and fulfilling one for any woman.

Top Tips for Remote Work 

Set healthy boundaries: It’s important to have clear and healthy boundaries for yourself and others you work with, particularly in a remote working situation. Simple hacks like designating a workspace that’s just for work, communicating clear working hours to colleagues and family members and sticking to them, and establishing work routines at home that you’d typically observe at the office, are all ways to create a healthy remote working experience.

Connect with your team: Working remotely can be isolating and drastically reduce social interactions that come so easily in an office environment. Frequent communication via email, instant messaging or video conferencing is, therefore, quite important.

Take breaks: Take short, frequent breaks to stretch and recharge during the workday. Breaks help keep you motivated when working from home. And don’t forget to incorporate some self-care during breaks or after working hours!

Pursue hobbies: Remote work gives you back time that you’d otherwise spend commuting. Looked at from a different perspective, it also gives you the freedom to schedule new hobbies, pursue interests and explore passions with all that extra time saved, without sacrificing your career. This also creates that healthy separation between ‘work’ and ‘life’ even when the physical separation between the two no longer exists.

With these tips, you’ll save yourself from burnout!

The Fun in Remote Work

Set your space: Create a workspace that inspires creativity and productivity (hint: no, you can’t use your bed).

Tech like a boss: Invest in the best equipment and high-speed WiFi (no more video call freeze frames or angry laptops – or their owners – throwing a tantrum).

Move it, shake it: We’ve already emphasised the importance of taking breaks to shake off stagnant energy – dance breaks are highly encouraged (bonus points if you bust a move on a conference call).

Coffee, tea & me: If coffee isn’t your jam, keep your mug filled with our natural and organic teas. A sip here, a sip there and you are having the break we’ve already mentioned. Yes, it’s so important to take breaks that we’ve mentioned it 3 times!

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Remote Work Essentials


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Green Tea Energy Drink

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Lavender & Eucalyptus Candle

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Ylang Ylang Pure Essential Oil

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Aroma Diffuser

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So if you’re a woman who is looking to take control of your career and your life, consider exploring the world of remote work. Doing so may help add the flexibility, autonomy, and balance you’ve been craving for so long in your professional life. You might just find that it’s the perfect fit for you!

The Gaggler team is passionate about finding and sharing great products with our readers. We take pride in researching and testing products to find the best of the best, and we only recommend things that we love and think you will, too.


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