Are You Dubai’s Next Fitness Star?

Reebok MENA and Les Mills Middle East are on the hunt for the city’s fiercest female athletes with Dubai Fitness Challenge campaign #FindHerFitness



The Dubai Fitness Challenge starts this Friday, and the list of reasons to sign up gets longer by the hour.

Alongside His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s goal to make Dubai one of the fittest and active cities in the world,  Reebok MENA and Les Mills Middle East have teamed up for DFC to give women across Dubai the chance to shine as the next Reebok x Les Mills 30×30 Athlete – and walk away with a prize of AED 30,000.

Running for the duration of Dubai Fitness Challenge, the two brands have collaborated on the #FindHerFitness competition to motivate and champion women across the region – and taking part is a cinch.

After signing up to participate in DFC, simply follow @ReebokMENA & @LesMillsMiddleEast and join the special Les Mills online or on-ground classes. Film yourself doing the Les Mills workouts available, then share your videoed progress on social media throughout the 30-day challenge using the campaign hashtag #FindHerFitness. Then tag @ReebokMENA and @LesMillsMiddleEast when posting your workout videos or photos on Instagram – the more videos you tag, the higher the chance of winning. Easy!

The woman who pushes herself throughout the month and documents the most inspirational fitness journey will be crowned as the Reebok x Les Mills 30×30 Female Athlete, winning a two-month Les Mills Initial Module Training course to become a certified trainer, Dhs30,000 topped off with the honour of becoming an official Reebok Ambassador. 

For an added motivational boost, from November 1-28, ladies can also gear up for the challenge with a 30% women-only promotion applicable on women’s Reebok products at The Dubai Mall store and The Galleria store, Al Maryah Island, Abu Dhabi.

With more sessions online and on the ground, COVID-19 safety measures in place, and an excited community with an engaging energy that will get anyone moving – what are you waiting for? Take on the challenge this DFC and #FindHerFitness.

Lucy Wildman

Lucy Wildman

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