Why Silk Pillowcases Are 2020’s Big Beauty Must-Have
We spend a third of our lives asleep. So why not make the most of it?
Silk pillowcases are said to have numerous beauty benefits, from reducing the onset of wrinkles to nixing frizzy hair and preventing split ends. And while the eternally smooth-skinned Kim Kardashian carries her beloved bedlinen as hand luggage so she can snooze on silk at 30,000 feet, could ditching classic cotton really be the beauty-boosting bedtime treat we’ve been missing out on? Apparently so.
We get ‘crush wrinkles’ from sleeping on our side/face, and may get less of those when sleeping on silk. Studies show that friction from tossing and turning causes creases in the skin, but a silky surface can reduce that effect in the long run, because it’s smooth surface allows very little friction and less tugging on the skin than with a traditional cotton pillowcase. In addition to the fact silk doesn’t suck moisture from the skin like cotton does, it’s cooling and naturally smooth properties do not irritate sensitive skin, which can contribute to the development of acne and pimples. As for banishing bedhead, thanks to silk’s super smooth texture, hair glides over it without any friction, which means you’re less likely to wake up with frizzy hair or tangles, whereas cotton can snag hair and create knots.
With all of this in mind, two beauty-obsessed Dubai entrepreneurs decided it was time to make the women of our city even more gorgeous overnight, and just as the world went into lockdown, launched their dreamy new product. Meet Mhairi Goodfellow and Nassima Galloway the brains behind silk pillowcase brand, Sleep IN Beauty…
WHEN DID YOU DISCOVER THE JOY OF SLEEPING ON A SILK PILLOWCASE?
MHAIRI: Maybe only 3 years ago! We were in Australia, where silk pillowcases are a huge deal in the beauty industry – women love them, and it’s rare to find someone there who still sleeps on cotton. So of course, we had to try it out for ourselves and saw the amazing benefits it had on our skin and hair. We realised we needed to share our discovery with the UAE. Once you sleep on silk, you never turn back!
WHY ARE SILK PILLOWCASES SO GOOD TO SLEEP ON?
NASSIMA: They are really cooling on the skin, which is great in this climate! Silk has natural thermoregulating properties which means it helps you from overheating at night, minimizing the appearance of crush wrinkles, those annoying creases you see on your skin when you wake up in the morning.
WHAT ARE THE BENEFITS TO THE SKIN AND HAIR?
MHAIRI: There are so many! Silk does not absorb as much moisture as cotton does, which means your skin stays hydrated at night. Silk will also not absorb any serum or moisturiser that you put on your skin before bed. So many women invest in expensive skincare products only to have the majority of it absorbed by their cotton pillowcase, which is such a waste! We like to say “Cotton Sucks” because it literally does suck the moisture from your hair and skin. Silk is also a more breathable material which means that much fewer bacteria and germs can grow on its surface, which is great news for those who suffer from acne. The smooth surface of the silk also doesn’t offer any unwanted friction against your skin, helping to keep you wrinkle-free.
As far as benefits for the hair goes, silk will glide against it, helping to smooth out and frizz and kinks. Sleeping on silk is a secret that women with textured and curly hair have been using for years to keep braids and blowouts preserved for longer without adding frizz – which makes it ideal if you get a blow dry the night before.
CAN SILK PILLOWCASES REALLY PREVENT WRINKLES?
NASSIMA: The quick answer is yes. Although ageing and wrinkles are inevitable for every individual, sleeping on silk will defiantly help to slow down the formation of wrinkles.
WHAT KIND OF SILK ARE YOUR PILLOWCASES MADE OF?
MHAIRI: We only use 100% Mulberry silk, which is one of the most luxurious types of silk available. We trialled a lot of different qualities of silk before we made the decision to use Mulberry silk. There are so many pillowcases on the market claiming to be “100% silk” which are actually woven with satin or cotton material which does not give the same level of TLC to your skin and hair. Our aim was to find the best quality in the market and make our pillowcases at an accessible price point.
WHAT HAVE YOUR CUSTOMER’S RESPONSES BEEN?
NASSIMA: Our customers are all in love with their silk pillowcases especially and lots want to buy our scrunchies and eye masks too! We’re compiling Google reviews as well as IG reviews which are all available on our story highlights. I think the message is clear, once our customers change to our silk pillowcase they never want to switch back!
ARE YOU PLANNING ON MAKING ANY FURTHER SILK PRODUCTS?
MHAIRI: We have just launched silk face masks, which are brilliant for minimising Macne – the spots that lots of people are getting from wearing the face coverings we are using during the pandemic. Our silk masks really help people who already suffer from acne, as well as those who are getting spots because of the rough masks they are wearing now.
WHERE CAN WE BUY YOUR SILK PILLOWCASES?
MHAIRI: Sleep In Beauty silk products are all available on our website www.sleepinbeautysilk.com