Makeup palette and brushes

Makeup Does NOT Last Forever…

The complete guide to makeup expiration dates.

With the life span of most beauty products ranging from one to three years, there is plenty of time to get the most out of them. After that, however, everything from your eye shadows to your blush can be prone to yeast, fungi and other bacterial growth. Though this is the most extreme scenario, old makeup will undoubtedly end up being less effective after its sell-by date. Check the casing or the inlay for a product description – often an expiry date will be listed.


To preserve makeup as long as possible, keep it stored in a cool, dark, dry space. Steamy bathrooms and other damp locations are not ideal. Keep makeup casings clean and wipe down occasionally with an alcohol rub or antibacterial wipe. Another top tip: the more moisture a product has, for instance foundation, and the closer it comes to your eyes, the shorter its shelf life.

Here’s how to look after each item in your makeup arsenal:


Shelf-life 3-6 months

Eye infections can be of real concern as bacteria can enter mascara each time air is introduced – so every time you use it, basically. After three to six months, mascara should go in the trash. If you’re not sure whether your mascara or liquid eyeliner has gone off, check for dryness, caking or clumping and bad odours.

Our pick:
Lancôme Hypnôse Drama
Yves Saint Laurent Volume Effet False Cils Noir Radical
Rimmel London Day to Night Mascara black


Shelf-life 2 years

Lipsticks have a long shelf life, because they’re not liquid-based. You’ll be able to tell your lipstick is bad once it begins to dry out or smell bad.

Our pick:
Make Up Forever Artist Rouge lipstick
Illamasqua Antimatter lipstick
MAC See Sheer lipstick


Shelf-life 6-12 months for oil-based; 12-18 months for water-based

A lot depends on the container. The less the liquid foundation comes into contact with your fingers, the less chance of bacteria entering your product. When you start to notice the product separating, or get an uneven or streaky finish, it’s time to chuck it. 

Our pick:
Clarins Skin Illusion Natural Radiance foundation
Charlotte Tilbury Airbrush Flawless Finish
Clinique Beyond Perfecting powder makeup – Use code RMZM for upto 10% off
Missha The Style under eye brightener
Nars Radiant creamy concealer


Shelf-life 12 months if cream-based; 2 years if powder-based

if you notice a change in texture, or a dull grey film on your product, it’s expired. Make sure to regularly clean your makeup brushes to help keep them bacteria-free. Replace eyeshadows more regularly, since you use it on your eyes.

Our pick:
Bourjois Little Round Pot blush
Tarte Tarteist Pro Glow highlight & contour palette
NYX Professional Makeup ultimate shadow palette
Shany Hidden Gems 15-color face & body baked palette
Bellápierre Cosmetics Shimmer 9 stack


Shelf life 2 years

Heat is the enemy of nail polish, so keep those bottles out of the sun and store them upright. If it starts separating, it’s time to chuck it.

Our pick:
Sephora Collection Color Hit nail polish
Maybelline Forever Strong nail varnish


Shelf life 1 year

Pencils last longer because they’re constantly being sharpened – but you’re still using it near your eye, so keep it out of the steamy hot bathroom to avoid bacteria getting a foothold.

Our pick:
Barry M Cosmetics bold waterproof eyeliner
Benefit Eye Bright eye liner
Urban Decay Brow Blade waterproof eyebrow pencil & ink stain


Shelf-life 8-10 years

Keep your perfume boxes in a cool, dark place – preferable still in their boxes – and away from sunlight, which will change the scent.

Our pick:
Narciso Rodriguez For Her Pure Musc
Dior Miss Dior Blooming Bouquet
Cacharel Noa EDT – Use code RMZM for upto 10% off


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The Rise of Clean Beauty: Understanding Natural Skincare Products

A movement worth understanding.

The beauty industry is always coming up with new formulations, ingredients, and techniques to keep us looking youthful, glowing, and flawless. These days it’s common to see beauty brands market themselves as ‘clean’. Led by conscious consumerism, this once niche movement has become mainstream. But what exactly is clean beauty?

What Is Clean Beauty?

Clean beauty refers to beauty products that are made from natural and non-toxic ingredients. These ingredients are sourced from plants, minerals, and other naturally occurring substances, and are typically free from synthetic fragrances, parabens, sulfates, and other potentially harmful additives and harsh chemicals. Clean beauty products are typically also cruelty-free and environmentally sustainable.

Why the Shift to Clean Beauty?

For many women, the shift to clean beauty is driven by a desire for transparency and authenticity with regard to ingredients sourcing, quality, manufacturing practices, and environmental impact. With so many chemicals and synthetic ingredients being used in traditional beauty products, it’s hard to know exactly what we’re putting on our skin. Additionally, many people have become more aware of the impact that the beauty industry can have on the environment, and are seeking products that are eco-friendly and sustainable.

According to a study by Grand View Research, the global organic personal care market is expected to reach $25.1 billion by 2025, with consumers increasingly seeking out natural and organic products for their skincare needs. The trend is particularly popular in Australia, the UK, UAE, and the broader Middle East region, where consumers are rapidly embracing clean beauty as a better alternative to traditional beauty products.

Clean Beauty Principles

This trend is not just a passing fad, as more women are educating themselves and seeking a more sustainable way to achieve beautiful, radiant skin. Here are some principles that the clean beauty industry is following to address consumer needs.

Reduced Chemical Exposure

One of the most significant benefits of natural and organic skincare is that it reduces exposure to harmful chemicals. Researchers have found dangerous levels of mercury in traditional skin lightening and anti-aging creams. Formaldehyde is a strong-smelling chemical that is used to lengthen the shelf-life of some traditional cosmetics and has been found linked to nose and throat cancers. Compounds that have “paraben” in their name are used in face washes and other skincare products. Parabens have been linked to increased incidence of breast cancer.

Increased Antioxidants and Nutrients

Natural and organic skincare products are often enriched with vitamins, minerals, and antioxidants, which provide essential elements to safeguard against environmental stressors. Ingredients such as green tea, vitamin C, and hyaluronic acid are known for their ability to regenerate and protect the skin.

Preventing Premature Aging

Exposure to UV radiation, pollution, and blue light from electronic devices can lead to premature aging of the skin. However, natural and organic skincare products can help prevent this damage as they often have anti-inflammatory and anti-oxidative properties that protect the skin from these harmful effects.

Environmental Sustainability

Natural and organic skincare products are often sourced from ethically derived and eco-friendly ingredients. They are made without the use of harmful pesticides, synthetic fertilizers, and other environmental pollutants. Choosing natural and organic products enables us to support sustainable farming practices that have a positive impact on the environment.

Key Natural and Organic Skincare Ingredients

If you’re new to the world of clean beauty, the sheer variety of natural and organic ingredients on offer can be overwhelming. Here are a few commonly used ingredients to get you started:

Aloe Vera: With its cooling and soothing properties, aloe vera is a popular ingredient in skincare products designed to reduce inflammation and redness.

Coconut Oil: Rich in fatty acids, coconut oil is a natural moisturizer that nourishes and hydrates the skin. It’s also packed with antioxidants, making it an excellent anti-aging ingredient.

Tea Tree Oil: Known for its antibacterial and anti-inflammatory properties, tea tree oil is a popular ingredient in skincare products that target acne-prone skin.

Rosehip Oil: Abundant in vitamins A and C, rosehip oil is a potent anti-aging ingredient that helps to reduce the appearance of fine lines and wrinkles.

Tips to Switch to Natural and Organic Skincare

If you’re ready to make the switch to clean beauty, here are a few tips to help you get started:
1. Do your research: Look for brands that are transparent about their ingredients and production processes, and that prioritize sustainability and cruelty-free practices.

2. Start small: Incorporate natural and organic products into your skincare routine one at a time, so that you can test out what works best for your skin over 1-2 weeks.

3. Read the labels: Natural and organic skin care products can still contain synthetic fragrances or other additives, so make sure to read the labels carefully before purchasing.

4. Be patient: Transitioning to natural and organic skincare may take some time for your skin to adjust, so be patient.

The clean beauty movement is here to stay. With increasing concerns about the environment, our health, and the ethics of the beauty industry, it’s no wonder that more and more women are turning to natural and organic skincare products. By understanding the benefits of clean beauty, and incorporating natural and non-toxic ingredients into your daily routines, you can feel confident that you’re doing your part to take care of yourself and the planet. It’s a win-win.


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