Carolina Herrera Launches First Make-Up Line In The Middle East
Snap up Herrera Beauty’s debut range when it hits stores in November
She’s the Grand Dame of the New York Fashion scene – and the latest addition to Carolina Herrera’s portfolio of glamorous creations is her long-awaited beauty line.
Developed by Beauty Creative Director Carolina A. Herrera in close collaboration with the brand’s Creative Director Wes Gordon, and Makeup Consultant Lauren Parsons, Carolina Herrera’s first makeup line will launch in the Middle East at Harvey Nichols Kuwait next month.
Blurring the line between beauty and jewellery, the fully customizable line of ready-to-wear make-up wasn’t just designed to be worn – these are cosmetics that were made to be flaunted. Aside from the gorgeous array of lipstick shades and ultra-wearable powders, the exquisite packaging and quirky trinkets to accessorize each piece make them a beautiful addition to any dressing table.
“Traditionally, make-up is something that you keep out of sight whether on your bathroom shelf or in your vanity pouch,” explained Carolina. “But it’s such a personal form of expression, why shouldn’t you wear it? We wanted to give women an opportunity to wear their make-up like a piece of fabulous jewellery.”
Embodying Carolina’s joyful approach to fashion, the collection celebrates beauty and the freedom of daring and authentic self-expression.
“From the start of our collaboration, the main focus was to create a makeup line of modern, fresh textures and colours that would suit everyone”, said Carolina Herrera’s Global Make-Up Consultant, Lauren Parsons. “When it comes to the language of colour, no one speaks it quite like Carolina Herrera, and this new make-up line is no exception.”
Packed full with a palette of vibrant hues, the lipsticks are an invitation to celebrate optimism and irreverence.
“The Herrera woman is the one standing out in a bright pink coat, when everyone else is in black. I wanted to translate the joy and exuberance of our collections into the Herrera Beauty line”, says Wes Gordon, the Creative Director of the fashion house. “The idea that a dress or an outfit can lift your mood and bring you happiness is a simple yet powerful concept, and I feel that make-up should be the same.”