5 Brands Redefining the Future of Self-Care

There isn’t a sheet mask in sight.

If your self-care routine starts and ends with face masks, you’re not alone – but you could do with a bit more TLC. After all, today’s most progressive beauty brands take into account that there is skin south of your neck, formulating products for once-overlooked areas like your breasts and butt. Meanwhile, sexual wellness products are being given a makeover, courtesy of young Arab women who grew up around the mentality that feminine health was a taboo and are ready for a new narrative. Welcome to the final frontier of self-care.


anese, best beauty brand

“Serious skincare for not-so-serious babes” is the MO at Anese, translating into cruelty-free products made of ethically sourced ingredients that tend to your boobs, booty, and overall body – think: a gently exfoliating scrub to fade any scars and stretch marks on your breasts, a caffeinated oil to give you a toned and firm posterior, and hydrating elixirs that can be used on the hair and across the body. And with affordable products with cheeky names like ‘Calm Your Tits’ and ‘Bless This Mess’, Anese proves that self-care doesn’t have to be elitist.

Shop Anese here.


Bawdy, beauty brand

Making us beautiful from the bottom up, Bawdy is a self-proclaimed butt-obsessed brand. And we’re here for it. It’s on a mission to direct self-care towards your most valuable – and most neglected – asset, and continues to be best known for its wide range of butt sheet masks that do everything from hydrating and toning to brightening and rejuvenating. Incidentally, Bawdy also created the ‘Nipple & Areola Stick’, a true saviour for nursing moms and even athletes experiencing the likes of irritation, chafing, and dryness.

Shop Bawdy here.

Booby Tape

Booby Tape, leading beauty brand in UAE

The world’s first skincare brand specifically for breasts, Booby Tape launched in 2018 with an eponymous tape that can be used to create the effect of a breast lift sans plastic surgery. And it changed the realm of breast and décolletage care as we know it. Today, the global brand is a veritable empire, selling ‘Booby Tape’ in a multitude of shades alongside the likes of nipple covers, a clay-based detoxifying breast mask, and even an overnight treatment designed to correct and prevent chest wrinkles. After all, the chest is one of the first areas to show signs of ageing and sun damage, making it a must-have.

Shop Booby Tape here.



Launched this summer, Ketish was founded by an Egyptian-American woman named Emaan Abbass, who was overwhelmed by feelings of shame when she was diagnosed with cancer caused by HPV. Eight years of scans and procedures later, she started to explore the world of intimate health, delving deeper after encountering nothing but disappointing products in the feminine care category – and Ketish was born. The brand’s first ever product is ‘The Quickie’, a pre-play intimate sheet designed to refresh and cleanse not only the delicate skin of your most precious parts but also the rest of your body.

Shop Ketish here.


Mauj, top beauty brand

Created by a group of Arab women, Mauj is a bilingual platform dedicated to putting an end to the stigma surrounding the female body by providing access to education, information, dialogue, and acceptance in a region where women are “policed at every marker of womanhood”. Operating anonymously, Mauj addresses the likes of body image, shame around sexual pleasure, the taboos around infertility, and knowledge on one’s period cycle. It recently launched ‘Deem’ – the world’s first vibrator designed by Arab women for Arab women – taking into account everything from design and the pleasure areas it targets to ensuring that it’s discreetly packaged.

Shop Mauj here.


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The Skincare Routine for Oily & Acne Prone Skin

Create More Sebum

The Basics

It’s natural to follow a morning skin care routine in this era of information, influencers, famous dermatologists, and techniques, tools and products being launched in the market everyday. With skincare routines that we should follow every morning (and night), we’ve really got to figure out what skin we are catering to.

Having oily skin and being satisfied with our early morning routine can be a challenge. Managing oily skin requires a consistent skincare routine that focuses on balancing sebum production and maintaining a healthy complexion. Start by cleansing your face twice a day with a gel-based or foam cleanser to remove excess oil and impurities. Incorporate a toner containing ingredients like salicylic acid or witch hazel to help control oil and minimize pores. Apply a lightweight, oil-free moisturizer to keep the skin hydrated without adding extra shine. Use a clay mask once or twice a week to absorb excess oil and unclog pores. Apply an oil-free sunscreen to protect your skin from harmful UV rays.

How Do I Know if I Have Oily Skin?

If you’ve been wondering what your skin type is, here’s a quick checklist: dry skin produces too little oil, normal skin has a good balance of oil, while oily skin produces an oversupply of natural oils. No wonder dirt and bacteria can get trapped in the skin, resulting in blackheads, whiteheads, and pimples, which are among the most common characteristics of oily skin!

The signs and symptoms of oily skin are very simple to identify. You will see a shine (not to be confused with a glow) on your skin that is very oily to the touch. You’ll tend to notice open or clogged pores, concentrated in the oilier areas of the face. There will be those dreaded whiteheads and blackheads popping out from time to time. And then of course there are the regular breakouts – a huge symptom of oily skin. On a serious note, some women also have a tendency to get pimples on the chest and back. Dull-looking skin especially during that time of the month is quite usual.

Step-By-Step Routine for Oily Skin

We have scouted for a lot of information and our endeavour is to simplify this process to the T (zone)!

Step 1: Cleanser – Get yourself a gentle cleaner. Possibly, one from your dermatologist or at least a dermatologist recommended one off the shelf. We would recommend that you try out a cleanser that’s formulated with ingredients like salicylic acid or tea tree oil, which help to control oil production and unclog pores.

Step 2: Toner – For oily skin, this is an important step. The idea is to gently remove any residue post the cleanser. It’s a subtle message to your skin that it’s time to balance the pH levels. Since the skin is an intelligent organ, it will understand the command of a good toner and will start the process of refining the appearance of your pores. We suggest the use of alcohol-free toners with ingredients like witch hazel or niacinamide.

Step 3: Moisturiser – Counterintuitive, but integral. Women with oily skin shouldn’t skip a moisturiser. The key is to go with a lightweight, oil-free moisturizer that won’t clog your pores. Your skin essentially requires adequate hydration. Look for ingredients like hyaluronic acid or gel-based formulas to keep your skin moisturized without adding extra shine. Dubai is famous for world-class dermatology and treatments, so getting a lab-tested doctor-recommended hyaluronic acid formula is pretty easy in the region.  

Step 4: SPF – Did you know that you need more SPF if you travel by air frequently?! Well, it’s true. Oily skin needs to be protected from harmful UV rays and this can be done simply by applying a broad-spectrum sunscreen with at least SPF 30 or 50. Choose oil-free or mattifying formulas to avoid adding excess shine to your skin. Remember to reapply throughout the day if needed. And don’t forget to put it in your carry-on for those flights!


Dragon Blood Sage

AED 7d.00


Sleep Essential Oil Roller

AED 75.00


Relax Essential Oil Mist

AED 95.00


Amazonite Bracelet

AED 300.00


Aromatherapy Kit

AED 442.00


PMS Relief Kit

AED 370.00


Rose Quartz Crystal Water Bottle

AED 280.00

Lessen Your Stress

Keep in mind that oily skin requires just as much care as any other skin type. While you have to find a variety of products and develop your own morning and evening skincare routine, it’s important to remember what to avoid.

Heavy and greasy products, over-cleansing, harsh cleansers that dry out your skin, and excessive exfoliation at the salon while getting your nails done is a bad idea. The worst thing you can do is touch your face constantly. That’s a BIG no-no! Lastly, don’t forget to incorporate a good diet, lessen your stress, hydrate your skin and sleep well!


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Gaggler your inbox for a 10% discount on your first order!
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