She created one of the most successful beauty brands in the world in just seven short years, amassing more than 60 million followers on Instagram and millions of dollars in associate revenue – but Dubai-based beauty mogul Huda Kattan has announced she will be stepping down as CEO of her namesake brand, and passing the beauty baton on to a successor.
The founder of Huda Beauty revealed on Friday that Nathalie Kristo, who joined the company in 2018 and helped accelerate its global growth and exposure with consumers and retail partners worldwide, will replace her as chief executive of Huda Beauty. However, Huda will remain as the creative vision behind the brand, as well as founder and chairwoman.
“When I started my beauty blog in 2010, never in my wildest dreams did I ever imagine I would end up owning one of the world’s fastest-growing beauty companies,” explained Huda, who launched her first product into Sephora in 2013, and whose Instagram account is now the 66th most-followed in the world.
“As we continue to evolve and expand, our goals continue to grow, and in the future we see Huda Beauty being one of the biggest beauty companies in the world, both in social impact and in business. To do this, we are doubling down on focus and leadership, which is why I am proud to announce our new CEO, Nathalie Kristo.”
Since joining Huda Beauty just two years ago, Nathalie has worked closely with Huda, Mona and the global team, establishing Huda Beauty’s first North America operation and digital centre of excellence in Los Angeles. In March 2019, she assumed the role of global deputy chief executive and was key in the launch of the business’s first venture into skincare, Wishful, which launched in February this year.
“I have deep respect and admiration for the incredible business and movement that Huda, Mona and the family have built. In a few short years, Huda Beauty has become one of the most influential beauty brands in the world, fueled by an authentic and personal connection with our community that spans the globe,” Kristo says.
“I am honoured to join forces with such an inspiring founder and continue to harness our digital leadership, unique global footprint and total beauty expertise to grow the company into a global beauty powerhouse, which is deeply human at its core.”
But while Huda has chosen to step away from responsibilities as chief executive of the brand, the multi-award-winning entrepreneur will “dive even deeper into her true passions within the businesses”, focusing more time on content and product development, as well as continuing to build on the online communities surrounding the brand.
“I’m not going anywhere,” smiles Huda. “In some ways, I will be more involved than ever before, but in areas where my attention can leave a lasting impact on our community.”