If you’re a beauty buff living in the capital, take note. Running from now until February 14, the inaugural Abu Dhabi Beauty Week kicked off at the weekend, bringing ten days of exciting consumer experiences, exclusive pop-ups by international and new-to-the-region brands, and a programme of interactive masterclasses hosted by global and regional beauty experts to the city.
With major activations taking place at Yas Mall and The Galleria Al Maryah Island, the diverse series of masterclasses centres around Yas Mall’s Beauty Studio, and includes skin type analysis and customisable routines by Lancôme’s skincare and makeup experts, how to create Laura Mercier’s iconic ‘Flawless Face’, Benefit’s signature brow mapping technique taught by Benefit Cosmetics’ Regional Brow Artist and a winter skincare guide from Kiehl’s. Additional masterclasses including Valentino, YSL, Giorgio Armani, Gucci, Charlotte Tilbury, Guerlain, Shiseido and Redken complete the line-up, while an array of exclusive beauty promotions will be on offer at numerous participating malls across the Emirate, including Al Wahda Mall, Marina Mall and Abu Dhabi Mall.
An assortment of exciting beauty debuts will also be taking place during the week. Revolutionary skincare brand MDO, founded by globally renowned celebrity dermatologist Simon Ourian MD, innovative clean beauty skincare brands Haru Haru Wonder and ILIA Beauty from South Korea, natural, ethical and eco-luxe skin solutions under Secret Skin including Ranavat, Amly, Pure Earth and Mauli, award-winning makeup brand Kevyn Aucoin Beauty, cult American cosmetics line Stila, all-inclusive make-up brand Beauty Bakerie, and vegan and cruelty-free Parisian fragrance brand Solinotes will all be available to buy in the city for the first time at ADBW.
Alongside all the shopping opportunities, wellness is a major part of the week, with the ADBW Retreat – a three-day beauty and wellness retreat hosted at Jumeirah Saadiyat Island Resort – taking place from February 11-13. Lead by global beauty and wellness personalities including Nike brand ambassador Manal Rostom, calisthenics, and personal growth coach Marina Violinha, Australian yoga instructor and personal trainer Stephanie Millman, and boxercise instructor Sara Al Sayegh, the ADBW Retreat incorporates expert-led itineraries with mindful menus, mat-based activities, high-intensity cardio and physical conditioning sessions and the wellness world’s finest brands.
“The inaugural Abu Dhabi Beauty Week will be the go-to event of the year for beauty consumers, with incredible experiences and new-to-market products being featured alongside established brands and talents from around the world,’ said HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. ‘This exciting new initiative is a statement of intent that underlines Abu Dhabi’s efforts to become a leading global destination for all things beauty”