Inspired by a passion for delicious nibbles that are good for the mind, body and soul, The Healthy Treats is the first online concept borne in the UAE to offer healthy Arabic snacks in the region.
With the mission of changing the perception around the ‘traditional sweet treat’, founders Ghada Makarem and Amrou Masri created a brand of goodies made entirely from natural ingredients, that offers the chance to indulge in lip-smacking snacks, minus the guilt. ‘All our ingredients are unprocessed and completely natural’ says Ghada. “We stand by our motto ‘if you can’t grow it, don’t eat it’ and ‘if you can’t understand the ingredient list, don’t buy it.’ We ensure this message is fed into everything we create in our kitchens.”
With a range of guilt-free, home-made goodies including dates Maamoul, Basbousa, Sfouf, peanut butter and oat cookies, chocolate cake, cheesecake and much more, every recipe uses unprocessed ingredients and offers delicious sugar-free, gluten-free and dairy-free versions of traditionally less virtuous sweet snacks.
Transforming limiting factors into indulgence using scratch-made food, the concept also simplifies sustainable, long-term health – the kind that lasts a lifetime, inclusive of mental and physical wellbeing. “There are so many reasons for doing this,’ continues Ghada. ‘The main one is to create healthy, tasty treats that change the way we mentally and physically feel towards the term ‘snacks’. We also wanted to pioneer healthy Arabic sweets and believe that The Healthy Treats have successfully mastered this.”