Anything this superstar touches, turns to gold (see: Puma) and her beauty line is no exception. Her cruelty-free brand caters to all skin types and colours, and regularly sells out.
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The Australian supermodel has traded in regular catwalk appearances with launching her own organic beauty line, with products harnessing the power of nature.
Hero product: Kora Organics Daily Ritual Kit for Oily/Combination, Dry, or Sensitive skin
Who could’ve guessed that a lip kit could break the internet? Yet when the youngest member of the Kardashian-Jenner clan launched her beauty line in 2015, it sold out immediately.
Hero product: Kylie Cosmetics Lip Kit
Kim Kardashian West
The queen of contouring makes it easy to follow in her footsteps with her immensely popular makeup line, which also includes eye and lip products.
Hero product: Crème Contour and Highlighter Kit
Kat Von D
Kat Von D Beauty
The tattoo artist-turned-reality TV star launched her hugely successful makeup range in 2008. The line of vegan, cruelty-free makeup – as well as her message of embracing who you are – makes her one of the most successful celebrity beauty moguls.
Hero product: Kat Von D 10th Anniversary Eyeshadow Palette
The Somali supermodel is one of the original celebrity beauty entrepreneurs, launching her company in 1994. What started as a line of inclusive foundation shades for women of all colours has since blossomed into a multimillion dollar company.
Hero product: Iman Cosmetics Second to None Stick Foundation
The actor launched her beauty line in 2015, as part of her billion-dollar earth-friendly business, The Honest Company. The range includes dozens of products, all free of parabens, phthalates, petrolatum and sulfates.
Hero product: Honest Beauty Everything Primer
The Iraqi-American celebrity makeup artist and blogger caused a sensation when she launched her eponymous line in 2013, which has since seen sellout success.
Hero product: #FauxFilter Foundation